All things Advertising from Broadcast Dialogue, Canada’s broadcast industry publication of record.
Tag: Advertising
Radio & Podcast News – Is radio becoming obsolete to national...
FEATURE: Is radio becoming obsolete to national advertisers?
Radio is still a cornerstone of many national media buys in Canada, but let’s be frank -...
Broadcast Dialogue – The Podcast: Is radio becoming obsolete to national...
Radio is still a cornerstone of many national media buys in Canada, but let’s be frank - it doesn’t deliver metrics that digital-first marketers...
Bell Media strikes partnership with StackAdapt
Bell Media has announced it's struck a partnership with programmatic ad platform, StackAdapt, that will make its connected TV (CTV), display, video, audio, and...
What Radio can learn from Out-of-Home (OOH) advertising’s resurgence
Back in 2017, out-of-home (OOH) advertising was at a crossroads, facing challenges like the loss of traffic cameras and counts it relied on to...
SiriusXM Canada expands advertising division
SiriusXM Canada is expanding its advertising division, launching SiriusXM Media Canada, which will serve as the company's exclusive cross-platform ad sales representative, including the...
Rogers Sports & Media strikes ad sales partnership with Wondery
Rogers Sports & Media has announced an exclusive ad sales collaboration that will see it represent the Wondery podcast network in Canada.
Rogers Sports &...
Numeris to make linear TV data available on The Trade Desk
Numeris has announced that for the first time, it will make its linear TV data available on omnichannel advertising platform, The Trade Desk.
In conjunction...
SiriusXM Canada hit with $3.3M penalty over ‘drip pricing’
SiriusXM Canada has reached a settlement with the Competition Bureau over so-called "drip pricing" that will see the satellite radio provider pay a $3.3...
Federal budget falls short on closing advertising loopholes, AI protections, say...
A cross-section of Canadian media advocacy and culture groups are taking issue with what was "missing" from last week's federal budget, ranging from a...
NLogic announces upcoming launch of ‘Video Planner’
NLogic has announced the upcoming launch of Video Planner, a cross-platform reach/frequency calculator built on Numeris' Video Audience Measurement (VAM) dataset.
Aimed at helping agencies,...
