All things Advertising from Broadcast Dialogue, Canada’s broadcast industry publication of record.
Tag: Advertising
Bell Media and Shopsense AI expand partnership as viewers spend 12K...
Shopsense AI and Bell Media have announced another expansion of their content-to-commerce partnership, as viewers' time spent exploring Bell digital storefronts exceeded more than 12,000 hours...
CAB marks 100 years with release of stark state of industry...
The Canadian Association of Broadcasters (CAB) held its 100th Anniversary Annual General Meeting on Thursday afternoon, marking the occasion with the release of Broadcasting...
From Toronto to Tampa: Over 50 stations adopt ‘Validate’ in January
Radio doesn’t have a performance problem. It has a proof problem.
The pressure on radio to prove ROI to advertisers is real and it’s not...
TPX acquired by Native Touch
Toronto-headquartered podcast advertising network, The Podcast Exchange (TPX), has been acquired by mobile advertising provider, Native Touch.
Founded in 2017 by Jean-Marie Heimrath (who retired as founding CEO...
Media Pulse secures Canadian rights to 3Rock Global’s 3D, AR ad...
Media Pulse, the Blue Ant Media-owned connected TV (CTV) marketplace, has announced it's secured the exclusive Canadian rights to 3Rock Global’s 3D and Augmented...
LISTEN: Canadian Association of Broadcasters (CAB) President Kevin Desjardins
While there was little in the recent federal budget for commercial radio and television broadcasters, Canadian Association of Broadcasters (CAB) President Kevin Desjardins believes...
