All things Advertising from Broadcast Dialogue, Canada’s broadcast industry publication of record.
Tag: Advertising
Radio ROI strong amid calls to ‘better tell its story’
The traditional silos separating broadcast radio, streaming, and podcasts must be demolished to ensure a viable future, Radiodays North America heard.
The "Igniting Growth in...
Pattison Media launches new programmatic platform for radio
Pattison Media has announced the launch of resonate, a new programmatic platform that promises to bring broadcast radio into the modern programmatic advertising ecosystem....
New Canadian research highlights radio’s advertising impact
Radio Connects has launched a new national study aimed at helping advertisers, agencies, and broadcasters better understand how Canadians engage with audio.
From HEAR to...
Media job losses directly linked to foreign ad outflow, says latest...
Canada's radio and TV broadcast sector shed 1,100 jobs in just one year in 2024, according to the latest report from Canadian Media Means...
Bell Media introduces new ‘AdSyncs’ tech across FM radio brands
Bell Media has unveiled new in-car advertising capabilities across its FM radio brands that will also allow connected vehicle users to automatically stream stations...
Blue Ant Media inks ad sales partnership with VisionTV
Blue Ant Media has announced a long-term partnership with ZoomerMedia to represent advertising sales for its VisionTV specialty channel.
The channel, aimed at a 45+ demographic,...
