All things Advertising from Broadcast Dialogue, Canada’s broadcast industry publication of record.
Tag: Advertising
Bell Media launches Addressable TV ad tailoring
Bell Media has announced it's launching Addressable TV (ATV) across its linear and Video on Demand (VOD) content on CTV, CTV2, and Noovo, leveraging...
Pattison Media acquires Western Media Group
Pattison Media has announced the company's acquisition of Vancouver-based marketing solutions company, Western Media Group (WMG).
WMG offers media solutions to advertisers, media buying services...
Broadcast Tech & Engineering News – Bell launches ‘Addressable TV’ ad...
Bell Media has unveiled new and expanded ad solutions, headlined by the launch of Addressable TV (ATV), allowing advertisers to deliver tailored ads to...
Southern Cross Austereo Chief Sales Officer Brian Gallagher talks ‘Boomtown’ and...
If you attended Ontario Association of Broadcasters Connection '22, you may have taken in the first panel of this year's conference, The Wizards of...
Status quo not an option for radio, Deloitte tells OAB
Broadcasters were told to prepare for potential negative growth as economic uncertainty starts to impact discretionary spending, Deloitte's Josef Hrebik told last week's Ontario...
Corus says lagging ad sales behind Q4 revenue dip
Corus Entertainment cites lagging ad sales for a consolidated revenue decrease of 6% to $339.6 million in the fourth quarter of 2022, compared to...
