NLogic has announced the upcoming launch of Video Planner, a cross-platform reach/frequency calculator built on Numeris’ Video Audience Measurement (VAM) dataset.
Aimed at helping agencies, broadcasters streaming platforms, advertisers, and ad tech companies estimate reach and optimize their video campaign platform mix, NLogic says the Video Planner will allow users to analyze and plan unduplicated reach and frequency across the Canadian video landscape, inclusive of TV, streaming, and social platforms.
“The Video Planner was developed by our innovation team to address a need identified in the market for unified, holistic, and trusted cross-platform video measurement,” said Sue Haas, President & COO at NLogic, in a company announcement. “Market research conducted by NLogic shows this is a growing and critical need for media leaders to achieve their intended business outcomes. With its comprehensive features and our commitment to continual optimization and collaboration with the industry, the Video Planner is set to redefine how ad campaigns are planned, executed, and measured.”
NLogic says as more ad-supported streaming products launch in Canada, understanding marketing options to target the most optimal audience with brand messaging will become increasingly critical to campaign success.
The Video Planner will launch in early summer, estimating reach and frequency across total video, including linear stations, station groups, BVOD (Broadcast Video On Demand), pure play streamers, as well as social and digital video.
“As an early partner on the Video Planner, we’ve been able to demonstrate the unique audiences that our streaming platforms deliver and how, when combined with linear, they extend the reach of an advertiser’s campaign,” said Spencer Charters, VP of Advertising Products, Insights and Partnerships at Corus Entertainment. “This is exactly what our clients are asking for, and we’re excited to be a part of it.”
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