Is radio becoming obsolete to national advertisers?

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Is radio becoming obsolete to national advertisers?

December 4, 2024

Image Credit: Alamy

Radio is still a cornerstone of many national media buys in Canada, but let’s be frank – it doesn’t deliver metrics that digital-first marketers are asking for.

We gathered a group of heavy hitters from Canada’s biggest agencies to talk about the state of national radio ad sales and the challenges and opportunities for clients and broadcasters alike.

Joining our publisher Shawn Smith on this episode of Broadcast Dialogue – The Podcast are Canadian Broadcast Sales President Gerry MacKrell; Omnicom Media Group Chief Strategy Officer Shane Cameron; GroupM Chief Investment Officer Lindsey Talbot and Glassroom General Manager Scott Stewart.

Broadcast Dialogue - The Podcast https://broadcastdialogue.com/

Broadcast Dialogue – The Podcast dives deep into the ever-changing world of radio, television, and digital media. Each episode features interviews with industry leaders, innovators, and rising stars, exploring everything from the latest technological advancements to the ongoing impact of broadcasting on society.

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