Bell Media has announced it’s struck a partnership with programmatic ad platform, StackAdapt, that will make its connected TV (CTV), display, video, audio, and digital out-of-home (DOOH) channels available to buy through the platform.

Bell said in an announcement Tuesday that with CTV demand in Canada continuing to grow, the partnership equips advertisers to scale campaigns effectively across its digital offerings, including live sports.

“This partnership with StackAdapt marks a strategic step forward in aligning Bell Media’s premium CTV and digital inventory with the evolving needs of advertisers in Canada and beyond,” said Sabrina Segal, Director of Advanced Advertising and National Sales, in a Bell Media release. “With a projected 350% increase in our CTV inventory by 2025, far outpacing the industry, this collaboration ensures our advertising clients can effectively leverage our expansive portfolio of assets to make a strong impact in a highly competitive digital landscape.”

“Gaining access to Bell Media’s inventory through StackAdapt has enabled us to expand our CTV reach and revitalize our campaigns for increased growth and audience reach,” added David Olynyk, Managing Director at Ontario agency, Evolve. “As Connected TV consumption continues its explosive growth, this strategic partnership empowers us to deliver precisely targeted campaigns to Canadian audiences with unparalleled reach and efficiency.”