HomeBroadcast Tech + Engineering NewsBell Media strikes partnership with StackAdapt

Bell Media strikes partnership with StackAdapt

Bell Media has announced it’s struck a partnership with programmatic ad platform, StackAdapt, that will make its connected TV (CTV), display, video, audio, and digital out-of-home (DOOH) channels available to buy through the platform.

Bell said in an announcement Tuesday that with CTV demand in Canada continuing to grow, the partnership equips advertisers to scale campaigns effectively across its digital offerings, including live sports.

“This partnership with StackAdapt marks a strategic step forward in aligning Bell Media’s premium CTV and digital inventory with the evolving needs of advertisers in Canada and beyond,” said Sabrina Segal, Director of Advanced Advertising and National Sales, in a Bell Media release. “With a projected 350% increase in our CTV inventory by 2025, far outpacing the industry, this collaboration ensures our advertising clients can effectively leverage our expansive portfolio of assets to make a strong impact in a highly competitive digital landscape.”

“Gaining access to Bell Media’s inventory through StackAdapt has enabled us to expand our CTV reach and revitalize our campaigns for increased growth and audience reach,” added David Olynyk, Managing Director at Ontario agency, Evolve. “As Connected TV consumption continues its explosive growth, this strategic partnership empowers us to deliver precisely targeted campaigns to Canadian audiences with unparalleled reach and efficiency.”

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Connie Thiessen
Connie Thiessenhttps://broadcastdialogue.com
Connie has worked coast-to-coast as a reporter, editor, anchor and host at CKNW and News 1130 in Vancouver, News 95.7 and CBC in Halifax, and CFCW Edmonton, among other stations. With a passion for music, film and community service, she led News 95.7 to a 2013 Atlantic Journalism Award and regional RTDNA award for Best Radio Newscast. More recently, she was nominated for Music Journalist of the Year at Canadian Music Week 2019. To report a typo or error please email - [email protected]

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