Tag: Gerry MacKrell
Radiodays panel stresses urgency of improved radio measurement
Radiodays North America heard there is a growing sense of urgency around the need for improved radio audience measurement.
A panel, moderated by Sarah Thompson...
Is radio becoming obsolete to national advertisers?
Radio is still a cornerstone of many national media buys in Canada, but let’s be frank - it doesn’t deliver metrics that digital-first marketers...
Canadian Broadcast Sales introduces AudioVelocity targeted ad platform
Canadian Broadcast Sales (CBS) has announced the launch of AudioVelocity, a new digital platform that will serve ads to connected audiences of broadcasters like...
Revolving Door
(l-r): Rosemary Barton, Andrew Chang, Adrienne Arsenault and Ian Hanomansing
CBC News has announced the new The National host team including senior correspondent Adrienne Arsenault,...
