Tag: Advertising

All things Advertising from Broadcast Dialogue, Canada’s broadcast industry publication of record.

Broadcast Tech & Engineering News – Bell Media offers virtual in-content...

Bell Media is now offering virtual in-content advertising opportunities using tech that places product and signage into series during post-production. Tylenol and TD are...

Bell Media offers virtual in-content advertising

Bell Media is now offering virtual in-content advertising opportunities using tech that places product and signage into series during post-production. Tylenol and TD are two...

Pattison Media partners with Momentum to launch SPADE ad tech for...

Pattison Media has announced a strategic partnership that will see Vancouver’s Momentum Media Marketing license and launch its SPADE advertising measurement, conversion tracking, and attribution...

thinktv presents TV Spend, Strength & Attribution

Standard Media Index join Thinktv on Jan. 26 for an exclusive view of ad spend in 2021, one of the highest in Canadian history. This...

Radio Connects says radio’s absence from ShowLoveTO campaign is ‘a slap...

Radio Connects, the advocacy association that promotes radio to agencies and advertisers, isn't happy that the next phase of the City of Toronto's ShowLoveTO...

Bell Media launches Bell DSP automated ad tech marketplace

Bell Media has launched Bell DSP, its ad tech marketplace that leverages a previously-announced strategic partnership with advanced advertising technology company Xandr. The programmatic marketplace,...

Canadian Broadcast Sales introduces AudioVelocity targeted ad platform

Canadian Broadcast Sales (CBS) has announced the launch of AudioVelocity, a new digital platform that will serve ads to connected audiences of broadcasters like...

Lina Kim succeeds Jean-Marie Heimrath as president of TPX

Lina Kim has been named president at The Podcast Exchange (TPX) as founding CEO Jean-Marie Heimrath announces his retirement after a long career encompassing...

Broadcast Dialogue – The Podcast: NABS’ Louise Berube on helping the...

Those working in broadcasting, advertising and marketing already have high levels of stress, so for many in those fields, COVID-19 restrictions, the thousands of...

Radio still highly engaging its core audience, according to new Edison...

While broadcast radio might not be perceived as the flashiest option for advertisers amidst the rise of social media, podcasts and music streaming, new...

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