All things Advertising from Broadcast Dialogue, Canada’s broadcast industry publication of record.
Tag: Advertising
Numeris & Nlogic extend TAM measurement across both linear TV and...
Numeris and NLogic have announced the introduction of Canadian TAM (Television Audience Measurement) data into the AudienceProject solution, enabling advertisers to measure campaign performance...
Unchecked bleeding of Canadian media ad dollars needs to be stemmed,...
The unchecked bleeding of Canadian ad dollars into Silicon Valley needs to be stemmed to preserve Canadian media jobs, Sarah Thompson, lead for the...
Bell Media extends Connected TV live into Western Canada
Bell Media has announced a strategic agreement with TELUS expanding its Connected TV live advertising capabilities to Western Canada, activating new inventory across TSN,...
Radiodays NA panel tackles radio’s ‘measurement crisis’
The radio industry is at a critical crossroads, facing a "measurement crisis" that has evolved into a battle for relevance in a digital-first world....
Sounds Profitable research highlights power of ‘combined’ radio and podcast buys
For years, media planners have treated radio and podcasting as cousins—similar enough to be grouped together, but often competing for the same slice of...
Radio ROI strong amid calls to ‘better tell its story’
The traditional silos separating broadcast radio, streaming, and podcasts must be demolished to ensure a viable future, Radiodays North America heard.
The "Igniting Growth in...
