Tag: Advertising

All things Advertising from Broadcast Dialogue, Canada’s broadcast industry publication of record.

Broadcast Tech News – Quebecor launches new programmatic and audience solutions

Quebecor has launched the Quebecor ID product family, a line of media placement, programmatic and audience solutions appealing to the advertiser looking for precise,...

Online & Digital Media News – TikTok emerges as a top...

TikTok is now one of the top mobile ad networks for advertising ROI, according to Singular’s 2020 ROI Index. The marketing data and analytics...

TikTok emerging as a leader for advertising ROI, says Singular

TikTok is now one of the top mobile ad networks for advertising ROI, according to Singular's 2020 ROI Index. The marketing data and analytics company...

Subscriber fees outstripped ad revenue 5:1 in 2018: report

Internet advertising continued to soar in 2018 to an estimated $7.7 billion—up from $6.8 billion over the previous year, however subscriber fees outstripped ad...

Harvard Broadcasting parent Hill Group acquires Regina’s Carbon Marketing

The Hill Group of Companies, the parent company of Harvard Broadcasting, has acquired Regina-based agency Carbon Marketing to form Harvard Media. Harvard Media will provide...

Acast to sell CBC/Radio-Canada podcast slate globally

CBC/Radio-Canada has chosen Acast to sell its podcast slate internationally. The public broadcaster's first official podcast partner for international sales, Acast will sell advertising and...

The Shortcut to Digital Transformation in Radio

With radio, you’re in the business of selling ads that’ll drive leads and sales to your clients businesses. You know radio, your clients know...

Canadian podcast listeners are an on-demand audience: CPL study

Canadian podcast listeners largely consume media on-demand, according to the initial findings of the 2019 Canadian Podcast Listener (CPL) study. The third annual CPL study...

Broadcast Dialogue – The Podcast: AUDIO360 and the future of radio...

Bell Media and Stingray have partnered to launch AUDIO360, a new multi-platform audio sales solution that allows media buyers to follow a listener through...

Bell Media and Stingray partner to launch new audio ad solution...

Bell Media and Stingray publicly unveiled AUDIO360 Thursday night, an advanced, multi-platform audio sales solution that allows media buyers to target specific consumer groups...
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