All things Advertising from Broadcast Dialogue, Canada’s broadcast industry publication of record.
Tag: Advertising
Radiodays NA panel tackles radio’s ‘measurement crisis’
The radio industry is at a critical crossroads, facing a "measurement crisis" that has evolved into a battle for relevance in a digital-first world....
Sounds Profitable research highlights power of ‘combined’ radio and podcast buys
For years, media planners have treated radio and podcasting as cousins—similar enough to be grouped together, but often competing for the same slice of...
Radio ROI strong amid calls to ‘better tell its story’
The traditional silos separating broadcast radio, streaming, and podcasts must be demolished to ensure a viable future, Radiodays North America heard.
The "Igniting Growth in...
Pattison Media launches new programmatic platform for radio
Pattison Media has announced the launch of resonate, a new programmatic platform that promises to bring broadcast radio into the modern programmatic advertising ecosystem....
New Canadian research highlights radio’s advertising impact
Radio Connects has launched a new national study aimed at helping advertisers, agencies, and broadcasters better understand how Canadians engage with audio.
From HEAR to...
Media job losses directly linked to foreign ad outflow, says latest...
Canada's radio and TV broadcast sector shed 1,100 jobs in just one year in 2024, according to the latest report from Canadian Media Means...
