All things Advertising from Broadcast Dialogue, Canada’s broadcast industry publication of record.
Tag: Advertising
OP-ED: FOX Just Automated the Last Human Buy in Television
On Oct. 15, FOX Advertising announced that its AI-native advertising, audience intelligence, and media-buying platform AdStudio is now executing agent-to-agent linear TV transactions for live...
Traditional TV retains monopoly on shared national experience, Numeris year-end report...
While digital choices continue to multiply, traditional television retains a monopoly on the shared national experience, according to Numeris year-end report, "The Year in...
Federal ad spend continues to heavily favour digital, according to newly-tabled...
With files from Linda Stuart
The federal government spent nearly $60 million in the 2025-26 fiscal year across its departments on government ads, with the...
thinktv and Ipsos Ad Nation report highlights media perception gap
Media marketing organization thinktv says new Ipsos research highlights the ongoing gap between how Canadians use and perceive media and how ad industry...
Numeris forms working group to guide transition to Radio Local+ measurement
Numeris has established an industry working group to support the Canadian radio industry's transition to new hybrid measurement solution, Radio Local+.
Developed in collaboration with...
Triton Digital partners with RCS to bring programmatic ad buying to...
Triton Digital has announced a strategic partnership with RCS to bring programmatic advertising capabilities to over-the-air (OTA) radio.
The collaboration links RCS' broadcast software...
