Tag: Advertising

All things Advertising from Broadcast Dialogue, Canada’s broadcast industry publication of record.

NLogic announces upcoming launch of ‘Video Planner’

NLogic has announced the upcoming launch of Video Planner, a cross-platform reach/frequency calculator built on Numeris' Video Audience Measurement (VAM) dataset. Aimed at helping agencies,...

Stingray SVP Steve Jones on radio’s appeal for a greater share...

The federal government spent more than $86 million on advertising during fiscal 2022-23. 71% of that was with digital media, including nearly $14 million...

Radio & Podcast News – Stingray and independent broadcasters appeal for...

Stingray has joined forces with a coalition of 20 independent broadcasters to compel the federal government to allocate a greater share of its advertising...

Stingray and independent broadcaster coalition call for greater share of federal...

Stingray has joined forces with a coalition of 20 independent broadcasters to compel the federal government to allocate a greater share of its advertising...

Bell Media unveils ‘Streets-to-Screens’ virtual product placement

Bell Media has unveiled Streets-to-Screens, a multiplatform program, brought to market in collaboration with Desjardins, enabling virtual product placement across TV, radio, out-of-home (OOH),...

Paramount extends reach of EyeQ digital ad platform globally

Paramount Global has announced the global expansion of EyeQ, the ViacomCBS cross-product digital video advertising platform. EyeQ alllows advertisers to activate campaigns across the full...

Bell Media launches Addressable TV ad tailoring

Bell Media has announced it's launching Addressable TV (ATV) across its linear and Video on Demand (VOD) content on CTV, CTV2, and Noovo, leveraging...

Pattison Media acquires Western Media Group

Pattison Media has announced the company's acquisition of Vancouver-based marketing solutions company, Western Media Group (WMG). WMG offers media solutions to advertisers, media buying services...

Broadcast Tech & Engineering News – Bell launches ‘Addressable TV’ ad...

Bell Media has unveiled new and expanded ad solutions, headlined by the launch of Addressable TV (ATV), allowing advertisers to deliver tailored ads to...

Southern Cross Austereo Chief Sales Officer Brian Gallagher talks ‘Boomtown’ and...

If you attended Ontario Association of Broadcasters Connection '22, you may have taken in the first panel of this year's conference, The Wizards of...