Tag: Canadian Broadcast Sales
Radiodays NA panel tackles radio’s ‘measurement crisis’
The radio industry is at a critical crossroads, facing a "measurement crisis" that has evolved into a battle for relevance in a digital-first world....
Is radio becoming obsolete to national advertisers?
Radio is still a cornerstone of many national media buys in Canada, but let’s be frank - it doesn’t deliver metrics that digital-first marketers...
Patrick Grierson, founding president of Canadian Broadcast Sales, has died
Patrick Grierson, founder and president of Canadian Broadcast Sales (CBS), has passed away. Grierson, who was in his 70s, died late last week after battling an...
Radio & Podcast News – Terry DiMonte to be inducted into...
Canadian Music Week (CMW) has announced that Terry DiMonte will be a 2021 inductee of the Canadian Broadcast Industry Hall of Fame. DiMonte has...
Canadian Broadcast Sales introduces AudioVelocity targeted ad platform
Canadian Broadcast Sales (CBS) has announced the launch of AudioVelocity, a new digital platform that will serve ads to connected audiences of broadcasters like...
