Tag: Attribution
From Toronto to Tampa: Over 50 stations adopt ‘Validate’ in January
Radio doesn’t have a performance problem. It has a proof problem.
The pressure on radio to prove ROI to advertisers is real and it’s not...
Unlock The Attribution Code: Revolutionizing Radio Campaign Measurement
Join our exclusive webinar to see how Validate delivers the metrics you and your clients need—empowering smarter campaigns and more confident media buys.
Our Next...
Is radio becoming obsolete to national advertisers?
Radio is still a cornerstone of many national media buys in Canada, but let’s be frank - it doesn’t deliver metrics that digital-first marketers...
Broadcast Dialogue – The Podcast: Andrew Snook talks Validate Audio Attribution
In part two of this sponsored series on Validate Audio Attribution, Andrew Snook, Director of Digital at Pattison Media, talks about the development and...
Pattison Media President Rod Schween talks ‘Validate’
One of the challenges of radio sales in the digital area is validating the effectiveness of radio advertising with quantifiable data.
Pattison Media has developed...
