All things Advertising from Broadcast Dialogue, Canada’s broadcast industry publication of record.
Tag: Advertising
TikTok emerging as a leader for advertising ROI, says Singular
TikTok is now one of the top mobile ad networks for advertising ROI, according to Singular's 2020 ROI Index.
The marketing data and analytics company...
Subscriber fees outstripped ad revenue 5:1 in 2018: report
Internet advertising continued to soar in 2018 to an estimated $7.7 billion—up from $6.8 billion over the previous year, however subscriber fees outstripped ad...
Harvard Broadcasting parent Hill Group acquires Regina’s Carbon Marketing
The Hill Group of Companies, the parent company of Harvard Broadcasting, has acquired Regina-based agency Carbon Marketing to form Harvard Media.
Harvard Media will provide...
Acast to sell CBC/Radio-Canada podcast slate globally
CBC/Radio-Canada has chosen Acast to sell its podcast slate internationally.
The public broadcaster's first official podcast partner for international sales, Acast will sell advertising and...
The Shortcut to Digital Transformation in Radio
With radio, you’re in the business of selling ads that’ll drive leads and sales to your clients businesses. You know radio, your clients know...
Canadian podcast listeners are an on-demand audience: CPL study
Canadian podcast listeners largely consume media on-demand, according to the initial findings of the 2019 Canadian Podcast Listener (CPL) study.
The third annual CPL study...
