All things Advertising from Broadcast Dialogue, Canada’s broadcast industry publication of record.
Tag: Advertising
Broadcast Tech News – Quebecor launches new programmatic and audience solutions
Quebecor has launched the Quebecor ID product family, a line of media placement, programmatic and audience solutions appealing to the advertiser looking for precise,...
Online & Digital Media News – TikTok emerges as a top...
TikTok is now one of the top mobile ad networks for advertising ROI, according to Singular’s 2020 ROI Index. The marketing data and analytics...
TikTok emerging as a leader for advertising ROI, says Singular
TikTok is now one of the top mobile ad networks for advertising ROI, according to Singular's 2020 ROI Index.
The marketing data and analytics company...
Subscriber fees outstripped ad revenue 5:1 in 2018: report
Internet advertising continued to soar in 2018 to an estimated $7.7 billion—up from $6.8 billion over the previous year, however subscriber fees outstripped ad...
Harvard Broadcasting parent Hill Group acquires Regina’s Carbon Marketing
The Hill Group of Companies, the parent company of Harvard Broadcasting, has acquired Regina-based agency Carbon Marketing to form Harvard Media.
Harvard Media will provide...
Acast to sell CBC/Radio-Canada podcast slate globally
CBC/Radio-Canada has chosen Acast to sell its podcast slate internationally.
The public broadcaster's first official podcast partner for international sales, Acast will sell advertising and...
