Tuesday, June 6, 2023

Bell Media launches Bell DSP automated ad tech marketplace

Bell Media has launched Bell DSP, its ad tech marketplace that leverages a previously-announced strategic partnership with advanced advertising technology company Xandr.

The programmatic marketplace, intended to facilitate easier media buying, allows advertisers to use first party data to activate Bell Media digital inventory, in addition to inventory on the open market across multiple formats including digital video, connected TV, and audio.

Bell DSP can be accessed via the Bell Marketing Platform, which brings together Bell Media’s suite of data-enabled products like SAM TV and Bell Analytics, with geo-demographic data from Environics. Advertising partners can also bring their own data, allowing for cross device targeting capabilities.

“With Bell DSP now available to the Canadian advertising community, our customers have the ability to directly access our data and inventory like never before,” said Perry MacDonald, VP, Advertising Sales and Partnerships, Bell Media, in a release. “Bell DSP allows Canadian advertisers to leverage the full strength of our first-party and third-party data – enabling customers to target the audiences they want – while pairing it with our own premium digital inventory, as well as inventory on the open market.”

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Connie Thiessen
Connie Thiessenhttps://broadcastdialogue.com
Connie has worked coast-to-coast as a reporter, editor, anchor and host at CKNW and News 1130 in Vancouver, News 95.7 and CBC in Halifax, and CFCW Edmonton, among other stations. With a passion for music, film and community service, she led News 95.7 to a 2013 Atlantic Journalism Award and regional RTDNA award for Best Radio Newscast. More recently, she was nominated for Music Journalist of the Year at Canadian Music Week 2019. To report a typo or error please email - corrections@broadcastdialogue.com

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