All things Advertising from Broadcast Dialogue, Canada’s broadcast industry publication of record.
Tag: Advertising
What Radio can learn from Out-of-Home (OOH) advertising’s resurgence
Back in 2017, out-of-home (OOH) advertising was at a crossroads, facing challenges like the loss of traffic cameras and counts it relied on to...
SiriusXM Canada expands advertising division
SiriusXM Canada is expanding its advertising division, launching SiriusXM Media Canada, which will serve as the company's exclusive cross-platform ad sales representative, including the...
Rogers Sports & Media strikes ad sales partnership with Wondery
Rogers Sports & Media has announced an exclusive ad sales collaboration that will see it represent the Wondery podcast network in Canada.
Rogers Sports &...
Numeris to make linear TV data available on The Trade Desk
Numeris has announced that for the first time, it will make its linear TV data available on omnichannel advertising platform, The Trade Desk.
In conjunction...
SiriusXM Canada hit with $3.3M penalty over ‘drip pricing’
SiriusXM Canada has reached a settlement with the Competition Bureau over so-called "drip pricing" that will see the satellite radio provider pay a $3.3...
Federal budget falls short on closing advertising loopholes, AI protections, say...
A cross-section of Canadian media advocacy and culture groups are taking issue with what was "missing" from last week's federal budget, ranging from a...
NLogic announces upcoming launch of ‘Video Planner’
NLogic has announced the upcoming launch of Video Planner, a cross-platform reach/frequency calculator built on Numeris' Video Audience Measurement (VAM) dataset.
Aimed at helping agencies,...
Stingray SVP Steve Jones on radio’s appeal for a greater share...
The federal government spent more than $86 million on advertising during fiscal 2022-23. 71% of that was with digital media, including nearly $14 million...
Radio & Podcast News – Stingray and independent broadcasters appeal for...
Stingray has joined forces with a coalition of 20 independent broadcasters to compel the federal government to allocate a greater share of its advertising...
Stingray and independent broadcaster coalition call for greater share of federal...
Stingray has joined forces with a coalition of 20 independent broadcasters to compel the federal government to allocate a greater share of its advertising...
