All things Advertising from Broadcast Dialogue, Canada’s broadcast industry publication of record.
Tag: Advertising
Bell Media launches live CoTV inventory on TSN
Bell Media has launched live CoTV inventory on TSN, digitizing a portion of the sports network's linear advertising inventory, making it available to advertisers...
Radio & Podcast News – Is radio becoming obsolete to national...
FEATURE: Is radio becoming obsolete to national advertisers?
Radio is still a cornerstone of many national media buys in Canada, but let’s be frank -...
Is radio becoming obsolete to national advertisers?
Radio is still a cornerstone of many national media buys in Canada, but let’s be frank - it doesn’t deliver metrics that digital-first marketers...
Bell Media strikes partnership with StackAdapt
Bell Media has announced it's struck a partnership with programmatic ad platform, StackAdapt, that will make its connected TV (CTV), display, video, audio, and...
What Radio can learn from Out-of-Home (OOH) advertising’s resurgence
Back in 2017, out-of-home (OOH) advertising was at a crossroads, facing challenges like the loss of traffic cameras and counts it relied on to...
SiriusXM Canada expands advertising division
SiriusXM Canada is expanding its advertising division, launching SiriusXM Media Canada, which will serve as the company's exclusive cross-platform ad sales representative, including the...
