Broadcast Tech & Engineering News – Bell Media offers virtual in-content advertising

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Tylenol is one of the brands that has test-driven Bell Media’s new in-content advertising offering, integrating its logo into CTV drama Transplant. (Bell Media)

Bell Media is now offering virtual in-content advertising opportunities using tech that places product and signage into series during post-production. Tylenol and TD are two of the brands that have test-driven the technology already, with TD integrating into the post-Super Bowl premiere of CTV comedy series, Children Ruin Everything, and Tylenol incorporating its logo into CTV’s Transplant. Relying on AI technology from Mirriad, Bell Media is the UK software company’s first partner in the Canadian market. Read more here.

 

NAB Show 2022 gets underway Saturday, April 23 at the Las Vegas Convention Center, with this year’s exhibit floor redefined around three key themes — Create, Connect and Capitalize — with an additional focus on Intelligent Content. NAB says the reimagined show reflects the new reality of a cross-platform world with the old model of a radio, broadcast, and post-production hall no longer fitting the current media ecosystem. Instead, exhibitors will be located in the areas they best represent in the content lifecycle. Read more here. More than 900 companies, including about 160 first-time exhibitors, will be debuting new products at this year’s show.

LISTEN: 8K, the high resolution successor to 4K, has in some ways been one of the technological casualties of the pandemic with its adoption abated in the consumer rush to buy new 4K screens over the last few years. Broadcast Dialogue welcomes Chris Chinnock, Executive Director, of the 8K Association, to the podcast to talk about 8K’s evolution, the debate over its value, and what the association will be showcasing at the upcoming NAB Show in Las Vegas.

Stingray is partnering with US-based GeoBroadcast Solutions to launch the first Canadian deployments of its MaxxCasting system to increase signal quality and audience reach of its stations. Chris Maclaurin, Engineering Director, Stingray, says the company’s biggest challenge has been broadcasting into areas within the predicted contour that the signal wasn’t covering. MaxxCasting combines radio and cellular technology, enabling FM Broadcasters to enhance their signals with the deployment of a strategically located cluster of low to the ground, highly-directionalized, synchronized booster sites.

Orban Labs has announced an update to its popular OPTIMOD XPN-AM. The rackmount engine for the processor is now housed in a commercial-off-the-shelf (COTS) Dell blade. Orban President David Day says the switch was made, in part, because of worldwide supply chain issues with building a bespoke hardware platform more problematic as the pandemic dragged on. In the meantime, the OPTIMOD XPN-AM had become the company’s best-selling AM processor in the U.S. During the past year, Orban implemented Nielsen PPM encoding in the XPN-AM, with company testing also showing substantial power savings to customers without affecting the coverage area. 

Aptivada has rebranded as Audience. The digital marketing solutions provider to the media industry says its updated name, logo, and branding demonstrate its evolution and “refined mission to help companies collect, enrich, and activate their customers’ first-party data.” The company says with the deprecation of third-party cookies and increased regulation around customer data sharing, privacy-first customer digital experiences like giveaways, surveys, polls, and UGC (user-generated content) – designed to collect and activate data to drive conversions and increase engagement – are more vital than ever.