Tag: Audience

All things Audience from Broadcast Dialogue, Canada’s broadcast industry publication of record.

Canadian podcast listening hits new high, according to Triton Digital’s Canadian...

Nearly half of Canadian adults are now monthly podcast listeners, according to Triton Digital's 2026 Canadian Podcast Report. The report, which analyzed audience behaviour, genre...

Numeris appoints Bryan Segal as Head of Growth Strategy

Comscore executive Bryan Segal has been appointed Head of Growth Strategy at Numeris, as the audience measurement organization continues to advance its "All-Media" vision to...

CBC/Radio-Canada Winter Olympics coverage draws 30.5M

CBC/Radio-Canada says more than 30.5 million viewers tuned in to its coverage of the Olympic Winter Games Milano Cortina 2026 from Feb. 6-22, across its English...

Super Bowl LX reaches nearly 16M Canadian viewers

Super Bowl LX attracted an average audience of 6.8 million viewers across TSN, CTV, RDS, and Crave, according to preliminary overnight data from Numeris.  Bell...

Majority of Canadians now online first viewers, says MTM study

Media Technology Monitor (MTM) has released highlights from its latest report, Canadian Viewing Profiles, indicating a majority of Canadians (34%) are now Online First...

Xperi hails radio’s ‘big data moment’

Xperi has introduced what it's terming a "game-changing measurement moment" for the broadcast industry, unveiling daily in-car audience reporting derived from 6 million vehicles...