Tag: Audience

All things Audience from Broadcast Dialogue, Canada’s broadcast industry publication of record.

Radiodays panel stresses urgency of improved radio measurement

Radiodays North America heard there is a growing sense of urgency around the need for improved radio audience measurement. A panel, moderated by Sarah Thompson...

Traditional news brands key destination for online news, says MTM report

Media Technology Monitor (MTM) has released two new reports on how Canadians are engaging with news, finding traditional news brands remain a key destination...

Federal election generates record digital engagement

Canadian networks say Monday's federal election generated historic engagement, setting new digital records for both CBC and CTV. CTV News says its Election 2025 federal...

Federal leaders’ debates draw record audiences to CBC News platforms

CBC says historic audiences tuned in across its platforms for the French- and English-language Canadian federal leaders’ debates last week. According to audience data supplied...

Canada-U.S. trade war continues to fuel Canadian appetite for news

The Canada-U.S. trade war continues to fuel Canadians' appetite for news, with CBC News reporting another bump in viewership this week. The public broadcaster says...

Canadian Super Bowl audience falls short of 2024

Bell Media says Sunday night’s Philadelphia Eagles victory over the Kansas City Chiefs in Super Bowl LIX attracted an average audience of 8.5 million viewers...