Xperi subsidiary DTS has announced the launch of an updated version of the DTS AutoStage Broadcaster Portal, it’s hailing as the world’s first global, in-car radio audience insights platform.
Delivering audience listening analytics across 250 U.S. markets, the new portal – which goes live on Nov. 1 – promises radio broadcasters access to new detailed data analytics for their stations that until now have only been available via streaming solutions. Initially launched in 2023, the measurement solution is built on the DTS AutoStage platform, which powers over 12 million vehicles globally, and close to nine million on the road in the U.S.
Broadcasters will be able to track audience shifts next day, with trend reports available by days, weeks, months and quarters, as well as hour-by-hour for selected days. Listening metrics include time spent, share, tuning occasions and cume.
“This new version of the DTS AutoStage Broadcaster Portal signals an inflection point in radio broadcasters’ ability to obtain precise listening measurements at scale and with specificity,” said Joe D’Angelo, Senior Vice President, Commercial Strategy and Partnerships at Xperi, in an announcement. “The portal’s breadth of insights, delivered within 24 hours from millions of vehicles, means broadcasters can measure audience shifts as they happen, and where most consumers are listening — in their cars. This means more relevant programming for audiences.”
The updated solution will enable stations to view precise audience listening data at the station level by time of day, market, rank, and geography in their core markets and beyond to see how their stations perform in adjacent markets where their signal carries. DTS says that expanded visibility will allow sales teams to pursue advertising opportunities in new areas, turning spillover listening into incremental revenue.
“This measurement achieves a level of consistency that has never been available to radio before, while applying a single, consistent methodology across the 250 markets, eliminating the patchwork of approaches that have historically divided large and small market measurement,” said D’Angelo.
As of publication, DTS had not confirmed the tech update is also slated to launch in Canada.
