Rod Schween

Rod Schween is President of Pattison Media Ltd., Canada’s largest western-based media company, operating radio, television, and digital platforms across Western Canada. Based in Kamloops, Schween has led Pattison Media through its evolution from a traditional broadcast group into a broader local content and digital media company, with a focus on serving regional audiences and advertisers across multiple platforms. He is also active in national industry leadership as Chair of the Canadian Association of Broadcasters’ CEO Radio Council. Under his leadership, Pattison Media has emphasized local content, business revitalization, and the expansion of audience and advertising solutions beyond conventional audio and video delivery.