Twitter tests audio hub listening feature

Twitter is testing a new audio hub feature that will enable users to listen to podcasts, themed audio stations, and recorded and live Spaces within the app.

Initially available to only a select group of English-speaking users, as of today the beta feature sees podcasts integrated into Twitter as a part of a newly-redesigned Spaces Tab.

“We know that some discussions need more than 280 characters, and bringing people closer to the ideas, content, and creators they know and love is core to Twitter no matter where the conversations take place,” the company stated on its blog.

The redesign introduces personalized hubs that group audio content together by themes like News, Music, and Sports with the aim of offering a more personalized selection of live and recorded Spaces discussing topics most relevant to the user.

The hubs will also feature popular podcasts from around the world, with Twitter banking on  internal research indicating that 45% of Americans on the app are also monthly podcast listeners. The algorithm will suggest podcast content based on accounts regularly interacted with.

Users will be able to give a “thumbs up” or “thumbs down” to further customize their listening experience.


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Connie Thiessen
Connie Thiessenhttps://broadcastdialogue.com
Connie has worked coast-to-coast as a reporter, editor, anchor and host at CKNW and News 1130 in Vancouver, News 95.7 and CBC in Halifax, and CFCW Edmonton, among other stations. With a passion for music, film and community service, she led News 95.7 to a 2013 Atlantic Journalism Award and regional RTDNA award for Best Radio Newscast. More recently, she was nominated for Music Journalist of the Year at Canadian Music Week 2019. To report a typo or error please email - corrections@broadcastdialogue.com

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