Tag: Listening
Radio still reaching strong majority of Canadians, says MTM release
Radio continues to reach a strong majority of Canadian listeners, according to the latest report from Media Technology Monitor (MTM), diving into time spent...
Audio-only podcast listeners still majority, says Canadian Podcast Listener survey
Audio-only listeners continue to make up the majority of Canadian podcast audiences, according to The 2025 Canadian Podcast Listener survey, conducted by Signal Hill...
Xperi hails radio’s ‘big data moment’
Xperi has introduced what it's terming a "game-changing measurement moment" for the broadcast industry, unveiling daily in-car audience reporting derived from 6 million vehicles...
Despite rise of video podcasts, study finds 92 per cent just...
Cumulus Media and Signal Hill Insights have released a study of more than 600 weekly podcast listeners that finds despite the rise of podcast...
Canadian podcast listening jumps substantially, according to latest MTM data
Podcast penetration jumped substantially from fall 2024 to spring 2025, according to the latest data release from Media Technology Monitor (MTM).
The Reaching New Heights...
YouTube surpasses Spotify in Canadian platform share, says Triton report
Podcasts are now reaching 39% of Canadians, a three-point year-over-year increase, according to the 2025 Canadian Podcast Trends Report from Triton Digital.
The report, released...
