TPX signs O’Reilly venture ‘Apostrophe Podcast Company’

The Podcast Exchange (TPX) has signed an exclusive marketing and sales agreement with the Apostrophe Podcast Company, the new podcast production venture co-founded by longtime ad man and Under The Influence host, Terry O’Reilly.

Apostrophe, which launched earlier this year, will release its first podcast, We Regret to Inform You, on Mar. 16. The highly-anticipated series will explore the stories of famous people who overcame repeated, debilitating career rejection to achieve remarkable success.

“We are absolutely looking forward to working with TPX. TPX is the pioneer in podcast advertising in this country and that’s why we’re placing our first original podcast in their experienced hands. Exciting things to come,” said O’Reilly, in a release.

Apostrophe joins a growing list of TPX media partners that includes Midroll, Corus EntertainmentAcast, audioBoom, Wondery, and iHeartMedia. TPX has also had success leveraging its partnerships to attain global distribution for Canadian podcasts, including Kristi Lee’s Canadian True Crime.

“We believe that Canadian publishers are a vital part of our growth domestically and globally,” added Jean-Marie Heimrath, President, co-founder and CEO of TPX. “This and other strategic signings will fulfill our mission to bring the world to Canada and Canada to the world.”

Stingray announced Friday that it’s acquired a 30% stake in TPX as the company goes after podcast digital revenue, targeting the 18-34 demographic.

Terry O’Reilly was a recent guest on Broadcast Dialogue – The Podcast. Learn more about The Apostrophe Podcast Company, here:


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