Tag: Marketing

Rogers fined $15M by Competition Tribunal over unlimited data marketing

Rogers Communications has been fined $15 million, plus costs, under the Competition Act for deceptive marketing practices around its "unlimited" and "infinite" mobile data...

Bridging the Gap Between Radio and Digital: A Strategic Guide to...

Bridging the Gap Between Radio and Digital: My First Steps in Social Media Strategy for Radio Back in 2012, before I graduated from Humber College's...

Blue Ant Media restructures marketing division

Blue Ant Media announced a series of appointments this week intended to support the company's multi-national streaming, production studio, and rights-management businesses through an...

thinktv and Ipsos Ad Nation report highlights media perception gap

Media marketing organization thinktv says new Ipsos research highlights the ongoing gap between how Canadians use and perceive media and how ad industry...

Sell More Using the Power of Three

When it comes to selling broadcast services, there is one strategy that can increase sales faster than any other. Giving your prospects options. Not options such...

Super Channel Marketing Director Stacey Brooks loses battle with breast cancer

Stacey Brooks, Super Channel's Director of Marketing, has passed away after a battle with breast cancer. She was 50. Brooks, who passed away last week,...