Tag: Measurement
Validate: Revitalizing Radio Advertising Measurement & Attribution in the Digital Age
The radio industry is facing a significant challenge in proving its return on investment (ROI) in today's digital age. Advertisers, drawn to the measurable...
The Weather Network touts benefits of better measurement
The Weather Network says it has seen a 94% average increase in measured audience in the last 12 months amongst those aged 25-54, following...
Numeris releases Hybrid Linear TV measurement
Numeris has announced the release of its Hybrid Linear TV measurement service for its video clients, developed in partnership with Kantar Media.
Enhanced Television Audience...
Radiodays NA panel tackles question of whether PPM has made radio...
Has PPM made radio worse? That question, posed by Edison Research President Larry Rosin, was followed by a long pause at Radiodays North America...
Luminate beta launches new user platform
Luminate has beta launched its new platform which promises to expand the company’s global data capabilities across music sales, streaming and airplay data, while...
A Measure of the Future
David Bray is President of Bray & Partners Communications.
Feel free to forward questions and inquiries:
Phone: (416)431-5792
E-mail: [email protected]
Web sites: brayandpartners.com, davidbray.ca
It’s time for...
radioCount selected to measure 20 Canadian radio diary markets
radioCount, a sister company to broadcast software provider microtherapy inc., has been selected to provide radio audience measurement for some of the Canadian radio...
Numeris embarks on proof of concept for integrating audio streaming data
Numeris has announced the audio technology partners it will be working with as it embarks on the first phase of its audio strategy integrating member...
Assessing the State of Radio and Audience Measurement
David Bray is President of Bray & Partners Communications.
Feel free to forward questions and inquiries:
Phone: (416)431-5792
E-mail: [email protected]
Web sites: brayandpartners.com, davidbray.ca
With 2020 we...
Radio Connects leading search for new small market ratings provider
Radio Connects is leading the search for a new third-party audience measurement provider for so-called "C Market" diary cities like Lethbridge, Prince George, and...
