Tag: Measurement
CMF, ISO, NFB, Telefilm embark on new audience measurement initiative
Telefilm Canada, the Canada Media Fund (CMF), Indigenous Screen Office (ISO), and National Film Board (NFB) have announced a strategic partnership to harmonize the...
NLogic announces new partnership with Denmark’s AudienceProject
NLogic has announced a new partnership with Denmark-headquartered AudienceProject that will see the introduction of a new cross-platform campaign measurement solution in Canada.
Built on the AudienceReport...
Radiodays panel stresses urgency of improved radio measurement
Radiodays North America heard there is a growing sense of urgency around the need for improved radio audience measurement.
A panel, moderated by Sarah Thompson...
Signal Hill unveils Video Podcast Brand Lift solution
Signal Hill Insights has unveiled a Video Podcast Brand Lift research solution as YouTube continues to assert itself as the podcast consumption platform of...
Validate: Revitalizing Radio Advertising Measurement & Attribution in the Digital Age
The radio industry is facing a significant challenge in proving its return on investment (ROI) in today's digital age. Advertisers, drawn to the measurable...
The Weather Network touts benefits of better measurement
The Weather Network says it has seen a 94% average increase in measured audience in the last 12 months amongst those aged 25-54, following...
