Tag: Measurement
Bell Media and Environics launch TV campaign measurement solution
Bell Media has partnered with Environics Analytics (EA) to launch a new Outcomes Measurement solution for TV campaigns.
Combining Bell’s first-party data - fed by...
CMF, ISO, NFB, Telefilm embark on new audience measurement initiative
Telefilm Canada, the Canada Media Fund (CMF), Indigenous Screen Office (ISO), and National Film Board (NFB) have announced a strategic partnership to harmonize the...
NLogic announces new partnership with Denmark’s AudienceProject
NLogic has announced a new partnership with Denmark-headquartered AudienceProject that will see the introduction of a new cross-platform campaign measurement solution in Canada.
Built on the AudienceReport...
Radiodays panel stresses urgency of improved radio measurement
Radiodays North America heard there is a growing sense of urgency around the need for improved radio audience measurement.
A panel, moderated by Sarah Thompson...
Signal Hill unveils Video Podcast Brand Lift solution
Signal Hill Insights has unveiled a Video Podcast Brand Lift research solution as YouTube continues to assert itself as the podcast consumption platform of...
Validate: Revitalizing Radio Advertising Measurement & Attribution in the Digital Age
The radio industry is facing a significant challenge in proving its return on investment (ROI) in today's digital age. Advertisers, drawn to the measurable...
