All things Advertising from Broadcast Dialogue, Canada’s broadcast industry publication of record.
Tag: Advertising
NLogic announces upcoming launch of ‘Video Planner’
NLogic has announced the upcoming launch of Video Planner, a cross-platform reach/frequency calculator built on Numeris' Video Audience Measurement (VAM) dataset.
Aimed at helping agencies,...
Stingray SVP Steve Jones on radio’s appeal for a greater share...
The federal government spent more than $86 million on advertising during fiscal 2022-23. 71% of that was with digital media, including nearly $14 million...
Radio & Podcast News – Stingray and independent broadcasters appeal for...
Stingray has joined forces with a coalition of 20 independent broadcasters to compel the federal government to allocate a greater share of its advertising...
Stingray and independent broadcaster coalition call for greater share of federal...
Stingray has joined forces with a coalition of 20 independent broadcasters to compel the federal government to allocate a greater share of its advertising...
Bell Media unveils ‘Streets-to-Screens’ virtual product placement
Bell Media has unveiled Streets-to-Screens, a multiplatform program, brought to market in collaboration with Desjardins, enabling virtual product placement across TV, radio, out-of-home (OOH),...
Paramount extends reach of EyeQ digital ad platform globally
Paramount Global has announced the global expansion of EyeQ, the ViacomCBS cross-product digital video advertising platform.
EyeQ alllows advertisers to activate campaigns across the full...
