All things Advertising from Broadcast Dialogue, Canada’s broadcast industry publication of record.
Tag: Advertising
Broadcast Tech News – Bell Media brings Veritone ad intelligence to...
Bell Media and Veritone have entered into a multi-year agreement to bring Veritone’s content and ad intelligence solutions, Veritone Essentials and Veritone Attribute, to...
Online & Digital Media News – Liquid Media Group acquires Reelhouse...
Liquid Media Group, the Vancouver-based entertainment company spanning film, TV, gaming and VFX that's helmed by actor and producer Joshua Jackson, has announced that...
Broadcast Tech News – Quebecor launches new programmatic and audience solutions
Quebecor has launched the Quebecor ID product family, a line of media placement, programmatic and audience solutions appealing to the advertiser looking for precise,...
Online & Digital Media News – TikTok emerges as a top...
TikTok is now one of the top mobile ad networks for advertising ROI, according to Singular’s 2020 ROI Index. The marketing data and analytics...
TikTok emerging as a leader for advertising ROI, says Singular
TikTok is now one of the top mobile ad networks for advertising ROI, according to Singular's 2020 ROI Index.
The marketing data and analytics company...
Subscriber fees outstripped ad revenue 5:1 in 2018: report
Internet advertising continued to soar in 2018 to an estimated $7.7 billion—up from $6.8 billion over the previous year, however subscriber fees outstripped ad...
Harvard Broadcasting parent Hill Group acquires Regina’s Carbon Marketing
The Hill Group of Companies, the parent company of Harvard Broadcasting, has acquired Regina-based agency Carbon Marketing to form Harvard Media.
Harvard Media will provide...
Acast to sell CBC/Radio-Canada podcast slate globally
CBC/Radio-Canada has chosen Acast to sell its podcast slate internationally.
The public broadcaster's first official podcast partner for international sales, Acast will sell advertising and...
The Shortcut to Digital Transformation in Radio
With radio, you’re in the business of selling ads that’ll drive leads and sales to your clients businesses. You know radio, your clients know...
Canadian podcast listeners are an on-demand audience: CPL study
Canadian podcast listeners largely consume media on-demand, according to the initial findings of the 2019 Canadian Podcast Listener (CPL) study.
The third annual CPL study...
