Broadcast Tech News – Quebecor launches new programmatic and audience solutions

Quebecor has launched the Quebecor ID product family, a line of media placement, programmatic and audience solutions appealing to the advertiser looking for precise, targeting capability. Among other solutions, Quebecor ID uses smart synchronization between television advertising and search engine marketing (SEM), to offer ad buyers the ability to synchronize the timing of web advertising with television commercials in order to maximize the chances of converting viewers who are surfing on their smartphones while watching TV.

MEDIAPRO Canada has been selected by the Canadian Elite Basketball League (CEBL) as the supplier for all games to be aired live on the CBC in 2020. MEDIAPRO will supply all the technical facilities, production crew and transmission services at venues across Canada, producing seven regular-season games from May through July as well as the season-ending CEBL Championship Game in August. MEDIAPRO entered the Canadian broadcast services market in April 2019 as part of its global expansion drive.

LISTEN: SAIT Broadcast Systems Technology instructor Garry Shepherd is our guest on the latest episode of Broadcast Dialogue – The Podcast. The last broadcast engineering program of its kind in the country, Shepherd talks about shaping the next generation of broadcast engineers and some of the non-traditional places they’re landing.

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