All things Advertising from Broadcast Dialogue, Canada’s broadcast industry publication of record.
Tag: Advertising
Lina Kim succeeds Jean-Marie Heimrath as president of TPX
Lina Kim has been named president at The Podcast Exchange (TPX) as founding CEO Jean-Marie Heimrath announces his retirement after a long career encompassing...
Broadcast Dialogue – The Podcast: NABS’ Louise Berube on helping the...
Those working in broadcasting, advertising and marketing already have high levels of stress, so for many in those fields, COVID-19 restrictions, the thousands of...
Radio still highly engaging its core audience, according to new Edison...
While broadcast radio might not be perceived as the flashiest option for advertisers amidst the rise of social media, podcasts and music streaming, new...
Webinar: Canada’s Top Rated Ads of 2020
Join us Feb 24 as we explore which ads resonated most with Canadians in 2020 as tested by System1 Group.
Chief Marketing Officer, Jon Evans,...
Online & Digital Media News – Albertans lead the country in...
Media Technology Monitor (MTM) has released a series of reports on media and technology use in specific Canadian markets that reveal Albertans lead the...
Corus radio profits dip 54% in fiscal 2020, while demand for...
Corus Entertainment's Q4 and 2020 year end results reveal that Corus Radio segment revenues dipped 43% in the fourth quarter and 28% for the...
CBC/Radio-Canada puts branded content initiative on hold
CBC/Radio-Canada has confirmed it's putting its expanded branded content initiative on hold pending further review.
CBC/Radio-Canada Media Solutions, the public broadcaster's multi-platform sales and advertising...
Audioboom expands sales in Canada through partnership with Rogers Sports &...
Audioboom has announced its expanding its presence in Canada through a strategic sales partnership with Rogers Sports & Media.
Rogers Sports & Media will represent...
CBC/Radio-Canada Media Solutions launches dedicated branded content service
CBC & Radio-Canada Media Solutions has launched a new offering dedicated to creating branded content, including promotional podcasts, under the name CBC/Radio-Canada Tandem.
The public...
Rethinking Media: How unpacking social systems can help your sales process
This pandemic has led to what political writer and film director Julio Vincent Gambuto termed “the great pause.” Massive, global health, economic, social and...
