All things Advertising from Broadcast Dialogue, Canada’s broadcast industry publication of record.
Tag: Advertising
Harvard Broadcasting parent Hill Group acquires Regina’s Carbon Marketing
The Hill Group of Companies, the parent company of Harvard Broadcasting, has acquired Regina-based agency Carbon Marketing to form Harvard Media.
Harvard Media will provide...
Acast to sell CBC/Radio-Canada podcast slate globally
CBC/Radio-Canada has chosen Acast to sell its podcast slate internationally.
The public broadcaster's first official podcast partner for international sales, Acast will sell advertising and...
The Shortcut to Digital Transformation in Radio
With radio, you’re in the business of selling ads that’ll drive leads and sales to your clients businesses. You know radio, your clients know...
Canadian podcast listeners are an on-demand audience: CPL study
Canadian podcast listeners largely consume media on-demand, according to the initial findings of the 2019 Canadian Podcast Listener (CPL) study.
The third annual CPL study...
Broadcast Dialogue – The Podcast: AUDIO360 and the future of radio...
Bell Media and Stingray have partnered to launch AUDIO360, a new multi-platform audio sales solution that allows media buyers to follow a listener through...
Bell Media and Stingray partner to launch new audio ad solution...
Bell Media and Stingray publicly unveiled AUDIO360 Thursday night, an advanced, multi-platform audio sales solution that allows media buyers to target specific consumer groups...
TPX adds Stitcher advertising arm Midroll to sales partnership roster
Canadian podcasting marketing, content and monetization company, TPX (The Podcast Exchange), has struck a new sales partnership with Stitcher’s advertising arm, Midroll Media.
Toronto-based...
Broadcast Dialogue – The Podcast: Bryan Press, NABS Canada
Since 1983, NABS Canada, the National Advertising Benevolent Society, has quietly been working behind the scenes as a support system for media, marketing and...
Facebook to launch Ad Library transparency tool in Canada ahead of...
Facebook has announced it's set to launch its ad transparency tool Ad Library in Canada ahead of the federal election.
As part of compliance requirements...
Rogers Media second broadcaster to ban Faith Goldy election ads
Rogers Media is the second broadcast outlet to reject election ads from Toronto mayoral candidate Faith Goldy.
The former Rebel Media contributor posted a screenshot...
