Numeris and NLogic have announced the introduction of Canadian TAM (Television Audience Measurement) data into the AudienceProject solution, enabling advertisers to measure campaign performance across both linear TV and digital channels in a single offering.
TAM combines representative household panel data with Return Path Data from Set-Top-Boxes. Previously available for most digital platforms, the enhancement extends ad measurement to linear TV, allowing marketers to view deduplicated reach, frequency, and total ad impressions across their full video campaign.
Numeris and Nlogic say by closing long-standing gaps between linear and digital reporting, the solution delivers a more complete and accurate view of campaign performance across channels.
“As media continues to fragment, bringing linear and digital measurement closer together is critical. With linear TV now available as part of the AudienceProject solution, we’re giving advertisers a unified view of video campaign performance—helping them better understand total reach across platforms and channels, reduce wasted frequency, and make more informed decisions,” said Sue Haas, Chief Growth Officer.
Numeris and NLogic say the move reflects a continued focus on advancing cross-platform capabilities and reducing reliance on siloed measurement approaches.
“Fragmented measurement leads to fragmented decisions,” added Andrea Hunt, President of the Association of Canadian Advertisers. “A unified, deduplicated view across linear and digital gives marketers the clarity to optimize spend, improve efficiency, and prove ROI.”
Numeris TV audience segments – previously available exclusively in The Trade Desk – are now also accessible through leading DSP platforms StackAdapt and Google DV360, allowing advertisers to target key viewing cohorts, including heavy, medium, and light TV viewers, as well as non linear TV consumers.
“Together, these advancements mark an important step toward a more connected, transparent, and actionable cross-platform media ecosystem,” Numeris and Nlogic said in their release.
