Media Technology Monitor (MTM) has released a series of new reports suggesting that Subscription Video On Demand (SVOD) services are hitting their stride amongst both Canadian youth and adults.
MTM says with SVOD platforms reaching “a new level of maturity,” over four in five anglophone households and seven in 10 francophone households subscribe to at least one SVOD service.
According to MTM data, while there has been some stabilization in penetration in recent years, there was an uptick in subscribers this spring, with young francophones more likely to be a subscriber.
Netflix remains the most popular service, however SVOD stacking or bundling remains a common way to access more content. Three in 10 anglophone households subscribe to four or more services, with the number of francophone households subscribing to the same number of services under one in six.
More SVOD viewers are seeing ads through their services. Nearly a third of Crave viewers, over a quarter of Netflix viewers and a quarter of Disney+ viewers have opted for this option, up across the board from last spring.
When it comes to how kids are engaging with SVOD services, MTM Junior found that just over four in five kids watch SVOD content. Viewing patterns over the past month remain similar, regardless of age or gender, with Netflix remaining the most popular service, both for subscriptions and time spent viewing.
While SVOD viewership is nearly tied with YouTube, MTM says it’s well ahead of other content like linear TV and FAST content. MTM also found that Connected TVs remain the device of choice for kids to watch SVOD content. Four in five kids who watched this type of content in the past month did so on a connected TV set, well ahead of tablets, computers and smartphones.
