Tag: Media Technology Monitor

All things Media technology Monitor from Broadcast Dialogue, Canada’s broadcast industry publication of record.

Kids’ linear TV viewership hits five-year high: MTM Jr.

Traditional linear television continues to hold a surprisingly enduring role in the media habits of Canadian kids, according to the latest findings from the...

Latest MTM report highlights growing influence of streaming services

Nearly a third of Anglophone households in Canada, and a quarter of French-speaking households are now "streaming only" homes, according to the latest Media Technology...

Second-screen behaviour now standard, says MTM report

Media Technology Monitor (MTM) has released its Fall 2025 Sneak Peek Report, which highlights that Canadians are increasingly using a second device every time...

Radio still reaching strong majority of Canadians, says MTM release

Radio continues to reach a strong majority of Canadian listeners, according to the latest report from Media Technology Monitor (MTM), diving into time spent...

Majority of Canadians now online first viewers, says MTM study

Media Technology Monitor (MTM) has released highlights from its latest report, Canadian Viewing Profiles, indicating a majority of Canadians (34%) are now Online First...

Canadian podcast listening jumps substantially, according to latest MTM data

Podcast penetration jumped substantially from fall 2024 to spring 2025, according to the latest data release from Media Technology Monitor (MTM). The Reaching New Heights...