Tag: Reach

Latest Nielsen audience data indicates radio expanding reach over television

AM/FM radio is now reaching 40% more American consumers, 18-49, than TV, according to Nielsen’s newly-released Total Audience Report for Q3 2023. The report indicates...

Numeris says 88% of radio’s weekly reach maintained during pandemic

Numeris says radio has been able to retain 88% of its weekly reach during the pandemic in spite of the massive disruption of Canadians'...