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A joint report from the Radio Advertising Bureau and Borrell & Associates projects digital revenue for radio will increase 22 per cent this year to a record $753 million. The report says small-market stations are in line to see the highest growth in digital sales, between 36 and 83 per cent. According to the report, which tracks 10,597 local online operations in the U.S. and Canada, including 3,210 radio stations, overall digital ad growth averaged 12 per cent in 2015 for radio stations.
CNW and Cision are monitoring how engaged Canadians are in the Canada 150 anniversary. The two companies have initiated a comprehensive share of voice study tracking mentions of the search term “Canada 150.” Initial findings show Canada 150 conversations spiked right around New Year’s Eve with the official campaign kick-off. Since then, Canada 150 has been mentioned more than 100,000 times online with thousands of mentions per day. Over the course of its study, CNW and Cision will also monitor how Canadians respond to a variety of campaigns, messages and events.
