Broadcast Tech & Engineering News – Bell launches ‘Addressable TV’ ad solution

Bell Media has unveiled new and expanded ad solutions, headlined by the launch of Addressable TV (ATV), allowing advertisers to deliver tailored ads to specific households or devices, based on demographic and behavioural data across Video on Demand (VOD), livestreams, and linear content. By enabling ATV on Bell Fibe TV, Bell Media says it’s the first media company in Canada to offer Addressable TV on linear channels via a Canadian broadcast distributor. The company has also introduced upgrades to SAM, its proprietary Strategic Audience Management tool, including faster optimization, expanded user capabilities, and automation. Bell DSP, Bell Media’s programmatic advertising marketplace, will also bolster its offerings with Addressable Audio tech later this year, allowing brands to insert digital audio ads in live radio broadcasts and podcasts, with audience targeting. 

SXM Media ad tech subsidiary AdsWizz has released its State of Audio Technology Report for 2023, a detailed guide to technology tools in digital audio advertising. The whitepaper, which covers everything from the shifting data and privacy landscape to ongoing changes and predictions for the audio industry, is available for download here.

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