Bell Media has announced a strategic agreement with TELUS expanding its Connected TV live advertising capabilities to Western Canada, activating new inventory across TSN, CTV, and other English-language specialty channels on the TELUS TV+ platform. 

Bell says the agreement is a first between a Canadian broadcaster and broadcast distributor to bring live linear ad replacement to market. Via TELUS, Bell Media’s live Connected TV inventory now reaches households across Alberta and B.C., in addition to its established footprint in Ontario, Quebec, and Atlantic Canada. Among the ad tech’s features are seamless ad insertion within live streams, contextual and audience-based targeting, real-time campaign reporting, and full programmatic activation across major demand-side platforms (DSPs).

“Bell Media continues to lead the evolution of Connected TV live in Canada. By launching with TELUS, we are extending our advertising solutions to Western Canada and enabling national scale for advertisers who want to reach audiences during live news, entertainment, and premium sports,” said Payal Gabrani-Bahl, SVP, Data and Advertising Products & Platforms, Bell Media. “This expansion unlocks new value for the entire ecosystem and delivers a more relevant viewing experience for Canadians.” 

“We are excited to enable Bell Media to bring live ad replacement to TELUS TV+ for the first time. This launch introduces powerful new capabilities for advertisers and enhances the TV experience for our customers with more relevant, personalized advertising,” added Amit Nag, VP, Smart Home and Entertainment, TELUS. “We look forward to building on this momentum and driving continued innovation in Canada’s streaming landscape.”

Bell Media says it will continue to explore opportunities to expand its advertising capabilities to additional broadcasters and distributors across Canada.