Bell Media has announced a landmark longterm, exclusive licensing agreement with Warner Bros. Discovery that makes Crave the home of programming from the studio for years to come, in addition to feeding Bell’s suite of specialty channels and CTV platforms.
Expanding on a previous licensing agreement announced in 2019, the deal includes HBO and Max Originals; the DC universe; the Wizarding World of Harry Potter; new cable series; library television series; pay and post-pay window rights for Warner Bros. films; and library films. French-language rights are also secured for HBO and Max Originals, Pay 1 films, Friends, the Harry Potter collection of films, and other select content.
“We are thrilled to work with our partners at Warner Bros. Discovery to build upon our already strong relationship with this unprecedented agreement – a true landmark deal for the Canadian media industry,” said Karine Moses, Senior Vice-President, Content Development & News, and Vice Chair, Québec for Bell, in a release. “Bell Media is committed to providing Canadians with the most compelling content, and this deal, which secures the biggest titles on screens today, does just that.”
“Bell Media is one of our most important and long-standing partners,” added David Decker, President of Content Sales at Warner Bros. Discovery. “This new multi-year deal will ensure Canadians have full and easy access to our fan-favorite shows and movies and the spectacular new programming coming from HBO and Max. All of us at WBD are excited to deepen our relationship with Bell Media and look forward to exciting viewers in Canada for years to come.”
In addition to new Max Original programming, Crave remains the exclusive Canadian home of new, current, and library HBO programming, including recently announced Game of Thrones prequel A Knight of the Seven Kingdoms: The Hedge Night, True Detective: Night Country and returning series like The Last of Us and The White Lotus.
Films coming to Crave and CTV following their theatrical and home entertainment windows include The Flash, Dune: Part Two, Magic Mike’s Last Dance and Shazam! Fury of the Gods. Library films covered in the agreement include The Lord of the Rings trilogy, Christopher Nolan’s Batman trilogy, Goodfellas, and The Shining, among other titles.
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