YouTube is still the most popular music streaming service among Anglophone Canadians, according to the latest report from the Media Technology Monitor (MTM). While MTM says other services show more potential for growth, 93 per cent of music streaming service listeners are using YouTube, up slightly from 85 per cent last year. MTM’s Music Streaming Services report says with a strong desire for curated, on-demand content, one-third of Anglophones now listen to a music streaming service. As with other forms of online audio, Gen Zs (age 18-28), Gen Ys (age 29-37) and students are the most likely to use a music streaming service. Smartphones have solidified their position as the mostly commonly used devices to listen to music streaming services at 77 per cent among Anglophone listeners, ahead of computers (66 per cent), tablets (31 per cent) and smart speakers (16 per cent).
The Media Technology Monitor (MTM) has delved into how concerned Canadians are about the impact of fake news in the 2019 federal election, as well as their level of trust in traditional, social media, independent and alternative/non-traditional media. The Information Disorder report found that three-quarters of Canadians indicated they have at least some level of concern about the potential impact of fake news on next year’s federal election. Canadians still put the most trust in traditional, mainstream media over online alternatives. The results are based on a Spring 2018 mixed-methodology survey (telephone and follow-up online surveys) of 4,100 Canadian respondents across the country.
Waze has launched a beta version of its new “Waze Audio Player,” that will allow users of its traffic app to listen to a range of audio platforms without having to toggle between apps while driving. Bell Media is among the radio owner groups using Waze to help power its traffic.
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