Vista Radio has rebranded Stratford radio station 107.1 Juice FM to 107.1 CJCS FM, marking a revival of the heritage brand in the southwest Ontario city.
Initially known as “10AK”, what started as an amateur station began broadcasting in 1928, eventually switching to the CJCS call letters in 1935. The station served as a launching pad for names like Lloyd Robertson, Tony Parsons and Bob Bratina.
CJCS was relaunched as Juice FM when it was converted from AM to FM in August 2017.
With this year marking the station’s 95th anniversary, General Manager Tracy Lamoureux says restoring the station branding to the original call letters “just makes sense.”
CJCS will continue to carry a Classic Hits format and will remain the local home of Toronto Blue Jays baseball, as well as news, weather and community information. Local news and information can also still be found at mystratfordnow.com.
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