Vista Radio has rebranded Stratford radio station 107.1 Juice FM to 107.1 CJCS FM, marking a revival of the heritage brand in the southwest Ontario city.
Initially known as “10AK”, what started as an amateur station began broadcasting in 1928, eventually switching to the CJCS call letters in 1935. The station served as a launching pad for names like Lloyd Robertson, Tony Parsons and Bob Bratina.
CJCS was relaunched as Juice FM when it was converted from AM to FM in August 2017.
With this year marking the station’s 95th anniversary, General Manager Tracy Lamoureux says restoring the station branding to the original call letters “just makes sense.”
CJCS will continue to carry a Classic Hits format and will remain the local home of Toronto Blue Jays baseball, as well as news, weather and community information. Local news and information can also still be found at mystratfordnow.com.
Subscribe Now – Free!
Broadcast Dialogue has been required reading in the Canadian broadcast media for 30 years. When you subscribe, you join a community of connected professionals from media and broadcast related sectors from across the country.
The Weekly Briefing from Broadcast Dialogue is delivered exclusively to subscribers by email every Thursday. It’s your link to critical industry news, timely people moves, and excellent career advancement opportunities.
Let’s get started right now.