REVOLVING DOOR:
Antony Robart will helm an expanded early evening newscast for Global Toronto, starting Sept. 16. Robart will anchor Global News at 5, airing from 5 – 6 p.m. ET., and will join anchor/producer Tracy Tong on Global News at 6, from 6 – 6:30 p.m. ET. Miranda Anthistle will take on Robart’s former role of National Anchor on Global News Morning. Beginning Oct. 6, Queen’s Park Bureau Chief Colin D’Mello will also take on a new role as the host of provincial affairs program, Focus Ontario. Read more here.
Stephanie Massicotte has joined CBC Saskatoon as the new host of Saskatoon Morning. Massicotte arrives from CTV, where she co-hosted and anchored the local edition of CTV Morning Live for a decade. Meanwhile, Peter Mills has been named the host of CBC Saskatchewan’s afternoon radio show, formerly known as The Afternoon Edition. The show has been re-dubbed The 306, a nod to the Saskatchewan area code, promising “a focus on the Saskatchewan of today — more urban, more curious and a little bit younger.” Read more here.
Clare MacKenzie is the new permanent host of CBC New Brunswick’s evening television newscast as of Sept. 3. MacKenzie has worked with the public broadcaster off and on since 1990, including stints as a senior writer and backfill host for Canada Now, communications and community producing work, and more recently copy editing and writing based out of CBC Fredericton.
Well, that’s a wrap! After more than two decades in broadcasting, I am moving on. Feeling incredibly grateful for the opportunity to do what I have loved for so long. Thank you to all who’ve been a part of the journey, those I’ve learned from & those who’ve helped on the way! 🙏 pic.twitter.com/a41Rwx77c0
— Chris Carr (@ChrisCarrGlobal) August 28, 2024
Chris Carr, the morning news anchor at Global Saskatoon, has announced he’s moving on from broadcasting. Carr had been anchoring Global News Morning since 2019. Prior to joining Global, he was an anchor and reporter with Rawlco Radio’s stations in Saskatoon.
Kim Sullivan has delivered her final weather forecast for Global News Montreal after eight years. Sullivan has been a weather specialist and community reporter with the station since 2016. She was also seen during the late night newscasts in Toronto, New Brunswick and Halifax.
Erica Vella has parted ways with Global Toronto after a decade. Vella, who started with Global in 2014 as a Humber College intern, has joined Greater Toronto Airports Authority in Stakeholder Relations and Communications.
Todd Veinotte, host of The Todd Veinotte Show on 95.7 News Radio (CJNI-FM) Halifax, has revealed he’s scheduled for Deep Brain Stimulation (DBS) surgery in early September as he continues to live with Parkinson’s. While he’s away, news director and morning anchor Dan Ahlstrand will fill in Tuesday through Friday, while retired CTV Atlantic senior anchor Steve Murphy will host on Mondays.
Pattison Media network show Rob & Friends, helmed by Rob Grant, is moving from afternoons to mornings on 101.5 Today Radio Calgary, starting Sept. 9. The station was formerly airing Crash & Mars, the highly-rated morning show that originates from Edmonton’s 102.3 NOW! Radio (CKNO-FM). As part of the lineup shuffle, Taylor Daniels moves from middays into afternoon drive.
Matt Loop has moved into afternoon drive on JACK FM (CHST-FM) London. Formerly part of the morning show, Stax and Meghan Spotswood continue in the a.m. time slot. Loop has been with the station for 12 years, the last five in mornings.
Baba Singh. host of the long-running Mid-Morning Mojo, on CKUA Edmonton, has announced his retirement. Singh previously took a step back to one day a week in 2021, heard Friday mornings from 9 a.m. – noon.
DJ Williams has joined Stingray Radio in London as a Digital Media Sales Strategist. Williams was formerly with the Corus London Revenue Development team for the last seven years, and has worked stateside in sales roles with Clear Channel, Max Media and Entercom.
Jamie Giesbrecht has re-joined Golden West Broadcasting as the new morning show announcer on The Eagle 93.5 (CJEL-FM) Winkler, MB. Giesbrecht was formerly a morning show co-host on Golden West’s Radio Southern Manitoba network, which includes CFAM 950 Altona, AM 1250 (CHSM-AM) Steinbach, and CJRB 1220 Boissevain, up until 2022 when she accepted a Director of Development role with Eden Foundation.
Jonathan Goldsbie is taking a leave from his role as News Director at Canadaland and co-host of Wag The Doug, as he embarks on a Massey College William Southam Journalism Fellowship. Goldsbie, who has been with Canadaland since 2017 and is its longest-serving staff member aside from publisher Jesse Brown, will be studying through April 2025.
Simon Ostler, who was laid off as Executive Producer at Global News Toronto eight months ago, has joined his alma mater Fanshawe College where he’s teaching podcasting and digital media part-time. Ostler has also started Simon Ostler Consulting, focusing on media relations and media consulting.
David Spodek, Bell Media’s former Senior Specialist, Regulatory Affairs for the last two decades, has launched his own broadcasting consulting business. Spodek was with Bell for more than 25 years, previously holding the title of Program Services Analyst.
Susan Alexander, a production executive at Corus Entertainment for the last 16 years, is moving on from the company. Prior to joining Corus in 2008, Alexander held a similar role with Shaw Media for almost eight years.
Andrew Addison has been promoted to Senior Vice-President, Strategic Communications and Member Engagement at the Canadian Media Producers Association (CMPA). He’ll lead the team responsible for the CMPA’s international activities and mentorship programs, drive new strategic partnerships, and continue to oversee communications, marketing, and member services activities. Addison has been with the CMPA since 2016 as Vice-President of Marketing and Communications. In 2019, he also took on responsibility for member services, sponsorship, and production of CMPA’s annual Prime Time conference.
Mike Henry has joined Cogeco as Chief Commercial Officer, responsible for leading the sales and marketing, digital, brand, product and community relations teams of Cogeco’s telecom business across Canada and the U.S. Henry brings 30 years of leadership experience from the financial sector, most recently as Executive Vice-President, Consumer Banking, Digital and Strategy at Home Trust. He previously held multiple executive roles at Scotiabank.
Andy James has signed with Hoss Management Group for radio imaging and TV station branding representation. Most recently on-air alongside his wife, Tamara “TJ” Joel, on The Lake (CKOV-FM) Kelowna, “Andy & TJ” launched their own voiceover business Married with Mics in 2018.
RADIO & PODCAST:
Stingray has introduced New Country 93.5 (CFXJ-FM) in Toronto, as the company takes a bet on the rising popularity of Country music. The New Country format, which is already carried on 19 Stingray stations across the country from Kamloops, BC to Carbonear, NL, replaces the former 93.5 Today Radio. Paul McGuire, Stingray’s Country network midday host, takes on mornings in Toronto, in addition to maintaining his network duties. Read more here.
CBC/Radio-Canada is asking the commission for expedited permission to install a new antenna for CBUI-FM Stewart, BC before weather conditions deteriorate in the remote area. CBC/Radio-Canada is seeking approval to amend the broadcasting licence for CFPR Prince Rupert, BC, by adding a new FM rebroadcasting transmitter in Stewart, replacing the existing AM rebroadcasting transmitter CBKA Stewart. The proposed call sign for the new FM rebroadcasting transmitter is CBUI-FM. The public broadcaster says the AM antenna in Stewart is 50 years old and has reached the end of its useful life, with listeners in the area exposed to a high risk of signal loss. Comments are open until Sept. 16.
Quest Global Research Group has announced its acquisition of media research firm, Coleman Insights. Quest says the partnership will enable both companies “to broaden their offerings and deliver enhanced services to clients across the market research community,” with Coleman Insights continuing to operate under its brand and retaining its existing team, while benefiting from Quest’s expanded resources and capabilities. Founded in 2003 in Oakville, ON, Quest currently operates in over 70 markets, employing over 200 people globally. Its portfolio includes online research data collection company Quest Mindshare, panel management company SampleGurus, online panels Opinion Champ and Panel Champ, and data quality platform, dtect. Coleman Insights has been delivering media research since 1978. Headquartered in Raleigh, North Carolina, its radio, podcasting, and streaming clients include Hubbard Radio, iHeartMedia, Bonneville, Audacy, Stingray, and blubrry. Read more here.
Bobby Bones will take the stage as host of the 2024 NAB Marconi Radio Awards, set to take place Oct. 9 during NAB Show New York. Bones will also be honored with the NAB Distinguished Service Award (DSA), the National Association of Broadcasters’ highest honour. Bones is widely known as the host of the nationally syndicated iHeartRadio program, The Bobby Bones Show. His work also extends to television, where he’s served as host of USA Network competition series Snake In The Grass, starred in National Geographic’s Breaking Bobby Bones and has been the official in-house mentor on ABC’s American Idol. Additionally, he hosts the BobbyCast podcast, which has nearly 40 million downloads to date.
Pro Bono Group has released fresh creative for the Pro Radio Project for September. Radio Connects has stepped up to be the official distributor of Pro Radio creative, with support from the Canadian Association of Broadcasters (CAB), Ontario Association of Broadcasters (OAB) and the Western Association of Broadcasters (WAB). All Radio Connects member stations and non-member stations will receive each new piece of creative as it’s trafficked through the national sales teams at Bell Media, CBS and Target Broadcast Sales. “Hockey Family” can be used to rest the current three spots — “University Girl”, “First Time Mom” and “Just Moved Here” — or it can go into rotation with them. Pro Bono Group says another fresh-up will be released in about six weeks with creative geared to shopping for the holidays in November.
SiriusXM Canada has announced extensive coverage plans for the 2024 NFL season. SiriusXM will deliver live broadcasts of every game from Thursday’s NFL Kickoff through Super Bowl LIX, as well as comprehensive talk coverage on the SiriusXM NFL Radio channel. SiriusXM will be the exclusive third-party audio provider of live play-by-play for every NFL game across North America. Joining the SiriusXM NFL Radio team this season will be quarterback Brian Hoyer, linebacker Manti Te’o, cornerback Logan Ryan and offensive lineman Justin Pugh. Miami Dolphins running back Alec Ingold and former NFL tight end Colin Thompson return to host the weekly, “The Players’ Point,” delivering the current player’s perspective on what’s happening around the league.
LISTEN: Jeff Umbro, the founder of The Podglomerate podcast services firm, is on the Sound Off Podcast. He and Matt Cundill discuss his transition from book publicist to podcasting, insights on video’s role in podcasting, and the complexities of monetization, including the challenges of dynamic ad insertion and the need for fair CPMs.
SIGN OFFS:
Stevie Cameron, 80, on Aug. 31, from Parkinson’s. Born in Belleville, ON, Cameron’s foray into journalism began as a food writer in the late 1970s, after attending Le Cordon Bleu Cooking School in Paris. She went on to become food editor of the Toronto Star, lifestyles editor at the Ottawa Journal, and later lifestyles and travel editor at the Ottawa Citizen. She eventually transitioned into investigative and political reporting at the Citizen. By 1986, Cameron had joined The Globe and Mail as a national columnist and reporter and published her first book, Ottawa Inside Out. Her second book, On the Take: Crime, Corruption and Greed in the Mulroney Years, published in 1994, raised questions about former Prime Minister Brian Mulroney’s involvement in the Airbus Affair. She went on to join Maclean’s magazine as a contributing editor, was the founding editor of women’s magazine Elm Street in 1996, and penned more books, including two on serial killer Robert Pickton. Cameron also did a stint as host of CBC’s “The Fifth Estate” in the early 1990s. Her work outside of journalism included co-founding Out of the Cold, a volunteer program run out of Toronto’s St. Andrew’s Church, providing food and clothing to the homeless. Cameron was awarded the Order of Canada in 2012.
Marty Adler, 81, on Aug. 24 after a long battle with cancer. A longtime media presence on radio and television in Windsor from CKLW to CBC, Adler was equally known for his four decades as a track announcer at Windsor Raceway. Adler is perhaps best remembered for his work as a CBC sportscaster and turning games into stories, giving many high school athletes their 15 minutes of fame. He founded Great Lakes Television in 1982, a production company focused on commercials, corporate videos and a real estate channel. In 2021, Adler pursued a licence for community radio station “The Burg,” CKBG 107.9 Amherstburg, ON, which launched on July 3, 2023. His last day on-air was July 13.
Jack Milligan, 91, on Aug. 18. In addition to a long career with Edmonton Telephones (EdTel), Milligan worked as a part-time broadcast technician at several Edmonton radio stations, including CJCA and CHQT. He also oversaw the sound system build for various events in the Edmonton area, notably the 1978 Commonwealth Games.
TV & FILM:
The Directors Guild of Canada (DGC) has unveiled the initial round of nominees for the 23rd annual DGC Awards, led by nods for television series like political thriller Fellow Travelers; true crime miniseries Under the Bridge, delving into the murder of B.C. teen Reena Virk; and AppleTV+ supernatural horror series, The Changeling. The television nominees cover categories for Television Series, Movies for Television and Mini-Series. Winners will be announced and presented online on Monday, Oct. 28. DGC will announce nominations for Feature Film, Documentary and Short Film shortly, as well as the shortlist for the DGC’s Jean-Marc Vallée Discovery Award, following a meeting of the DGC Awards juries on Sept. 7.
ACTRA Alberta has opened submissions for the ACTRA Alberta Awards, set to take place Nov. 2 at the Plaza Theatre in Calgary. The deadline to submit productions, broadcast between Oct. 1, 2022 and August 30, 2024, is Sept. 27.
The Canadian Country Music Association (CCMA) has announced the official reunion of k.d. lang and The Reclines, performing together for the first time in 35 years at the 2024 CCMA Awards. In addition to the special performance, lang will be celebrated in an exclusive induction ceremony during Country Music Week 2024. CTV will broadcast the 2024 CCMA Awards on Saturday, Sept. 14 at 8 p.m. ET.
Super Channel is introducing Super Channel Quest, the specialty network’s new channel focused on docuseries and documentaries. Available as of Wednesday, the channel will feature a mix of content ranging from series that attempt to explain the unexplained, real-life mysteries, and science and discovery. It replaces GinxTV, the network’s 24-hour gaming lifestyle and eSports channel. Select GinxTV content will still be carried on Quest. The channel is launching with 100% Canadian content. Read more here.
CTV has announced premiere dates for its fall 2024 lineup, featuring a slate of CTV Originals, new series, and returning titles. New series joining CTV this fall include: crime drama Hight Potential (beginning Sept. 17), written by Drew Goddard (The Good Place) and starring It’s Always Sunny in Philadelphia’s Kaitlin Olson; Hawaii lifeguard drama Rescue: Hi-Surf (Sept. 23); Doctor Odyssey (Sept. 26), a procedural drama led by Joshua Jackson with Don Johnson from creator Ryan Murphy (American Horror Story); The Summit, an unscripted competition series hosted by Manu Bennett (The Hobbit), which sees 16 strangers embark on a treacherous once-in-a-lifetime adventure through the New Zealand Alps (Oct. 2); and documentary series SCAMANDA (Oct. 9 on CTV2), based on the podcast of the same name.
Corus Entertainment’s Slice has released its fall schedule, which includes the addition of the previously-announced The Daily Show (starting Sept. 9), Love After Lockup (Sept. 24), True Crime News (Sept. 16), and The Braxtons (Sept. 4), with 173 hours of new content. Slice and its lineup are available to stream via STACKTV.
WildBrain Television has unveiled a new slate of Canadian content, highlighted by new seasons of The Fabulous Show with Fay and Fluffy, Ruby and the Well and Caillou. On Family Channel, LEGO, fans can look forward to Season 2 of LEGO Friends, along with a second season of LEGO DREAMZzz, both of which will air Sept. 6. Family Jr. will have the Canadian premiere of Polly Pocket, Season 6, as well as the premiere of Season 4 (part two) of Grizzy and the Lemmings on Sept. 16. WildBrainTV will see two Canadian premieres this fall, Season 3 (part two) of Boy Girl Dog Cat Mouse Cheese (Sept. 7), and The Smurfs Season 3, premiering Sept. 15. On WildBrain Television’s French-language channel, Télémagino, Season 1 of Jade Armor will air Sept. 3, with Open Season: Call of Nature Season 1 (part two), premiering Sept. 7.
Corus Entertainment’s Nelvana has announced that Barney, the beloved purple dinosaur, will return to television screens after a 14-year hiatus. The new Barney’s World is set in a playground, where Barney is joined by dinos Billy and Baby Bop and their three kid best friends. The new series (52 x 11 mins), co-produced by Mattel Television Studios and Nelvana, will premiere on Treehouse, Monday, Oct. 14 and be available to stream on STACKTV. The debut season features all-new original music and updated takes on Barney classics.
Todd Talbot of Love It or List It Vancouver joins Cottage Life with the debut of his new documentary series, Todd Talbot Builds: The Passive House Project (8×30’). The eight-part series is an intimate look into the highs and lows of Talbot’s construction journey as he and his wife, actor Rabecca Talbot, set out to build a net-zero, passive house A-frame on Okanagan Lake, just outside Kelowna. The Canadian broadcast premiere airs Tuesday, Oct. 8. Talbot’s passive house made headlines in summer 2023, when wildfires forced his family to evacuate and halt production of the series. Nearly all the passive house elements were completed, with the exception of the stone wool insulation and non-combustible cladding on the underbelly of the structure. When they were allowed back to the site a month later to survey the damage, the pile of insulation was the only thing not destroyed.
Crave has announced all-new original comedy series, The Office Movers, is being delivered to audiences beginning Friday, Oct. 11. Shot in and around Toronto, this is the first-ever television project from Brampton-born comedy duo Jae and Trey Richards. The six-episode, half-hour comedy follows Everett (Jae) and Eric Saunders (Trey), two brothers reluctantly following in their father’s footsteps in commercial office moving. Produced by Counterfeit Pictures in partnership with Crave, the first two episodes drop Oct. 11 with two new episodes streaming on subsequent Fridays.
Josh Holliday, an alum of Calgary’s X92.9 (CFEX-FM), Toronto’s 102.1 The Edge (CFNY-FM) and CBC, has released his first short film with a broadcast theme. The mockumentary follows Steve Hammerstone, one half of Coboconk’s #1 morning radio show, as he visits Woofstock: Canada’s Largest Festival for Dogs.
Firecracker Department, the community-driven creative collective supporting female and non-binary artists, has announced the winners of its 2024 Firecracker Department Awards. Allana Harkin and Robin Duke will be presented with the Blaze Award and the RedPoint Award, respectively, at the annual Firecracker Department TIFF Brunch on Saturday, Sept. 7. Harkin, an Emmy Award-winning producer, director and correspondent known for her work on Full Frontal with Samantha Bee, and directing work on series like the Rockie Award–nominated Nesting. The RedPoint Award, which recognizes Firecrackers over the age of 50 who continue to create impactful and inspiring art, will be awarded to legendary comedian and actress Robin Duke, a Saturday Night Live and SCTV alumna, in addition to CTV series, Shelved.
Liz Shorten, Chief Operating Officer (COO) of the Canadian Media Producers Association (CMPA), was among those awarded the King Charles III Coronation Medal during a ceremony with B.C.’s Premier David Eby and B.C.’s Lieutenant Governor Janet Austin. Shorten was recognized for her outstanding commitment and dedication to the film, television and digital media sectors. Others from the B.C. media community recognized include Sp!ce Radio founder Shushma Datt, CKYE RED FM news director Harjinder Thind, South Asian NHL play-by-play commentator Randip Janda, journalist and TV commentator Guo Ding, and journalist Debbie Chen.
REGULATORY, TELECOM & MEDIA:
The CRTC has released its annual snapshot of the broadcast sector for 2022-23, which overall remained profitable, with the exception of conventional television. For the 2023 broadcast year, ended Aug. 31, 2023, the commission’s report says Radio, Discretionary TV, and Broadcast Distribution Undertakings (BDUs) remained in the black, while Digital Media Broadcasting Undertakings (DMBU), like Spotify and Disney+, experienced ongoing revenue growth. Conventional television continued to operate at a loss. In total, broadcasting revenues decreased by 0.37% from the 2022 to 2023 broadcast year. Commercial Radio reported a revenue decrease of .55%, Conventional TV (-7.16%), Discretionary TV (-6.31%), and BDU (-5.37%), compared to 2022. Digital undertakings on the other hand, reported revenue increases of more than 14%. Profit Before Interest and Taxes (PBIT) stayed positive for Commercial Radio (4.6%), Commercial Discretionary TV (12.1%), and BDU (7%), while the Commercial Traditional Television sector reported a PBIT margin of -30.5%. Read more here.
Corus Entertainment says it’s continuing to take steps to better manage its liabilities, announcing Monday it has once again amended its credit agreement in the face of more than $1 billion in outstanding debt. The company says with its bank group, led by RBC Capital Markets and TD Securities, its maximum total debt to cash flow ratio has been increased to 4.75 through to mid-October, with ability for the company to request advances under the revolving facility to a certain limit. The agreement includes requirements to use any excess cash to repay outstanding balances on the revolving facility and terms related to the use of proceeds on asset disposals, among other amendments. Read more here.
CBC/Radio-Canada has released Q1 financial highlights, reporting a revenue decrease of 3.0%, primarily due to lower TV advertising revenue as a result of a softer TV advertising market. Net results for the period were a loss of $3.6 million this quarter, compared to a loss of $7.8 million in the same period last year. Expenses increased by 5.8% mostly from higher programming costs and the timing of its broadcasting schedule, partially offset by lower pension expenses.
Bell Media says it’s no longer pursuing damages from Rogers Communications, following its competitors acquisition of the brand and content licensing rights to Warner Bros. Discovery’s slate of English-language lifestyle and factual channels in Canada. Bell had been seeking an injunction against Rogers Sports & Media, attempting to quash Rogers’ ability to broadcast some Warner Bros. Discovery content, starting next year. As reported by our sister publication, CARTT.ca, Warner Bros. Discovery allegedly failed to disclose to Rogers that it had a two-year non-compete agreement with Bell, prior to signing a multi-year deal for those rights in June, according to a court filing. Read more here.
The Government of Canada has announced the appointment of new members to the Independent Advisory Board on Eligibility for Journalism Tax Measures. They include Brenda O’Farrell, a former Senior News Editor at the Montreal Gazette, who now co-owns Quebec community newspaper publisher Brenmar Media; Michael Cooke, former Editor of the Toronto Star; Ravindra Mohabeer, Journalism Chair at The Creative School at Toronto Metropolitan University; and incoming Vice-Chairperson Margo Goodhand, former Editor-in-Chief of the Edmonton Journal and the Winnipeg Free Press.
The Jack Webster Foundation and the Law Society of British Columbia are presenting a free 2024 Legal Issues Masterclass, available in-person or online, for journalists, journalism educators and students. Set for Oct. 3, the masterclass will take place from 6 – 7:30 p.m. PT, with this year’s focus “Navigating the courts: what every journalist needs to know.” The panel will include: Daniel Coles, Media Lawyer, Owen Bird; Rhianna Schmunk, Senior Writer, CBC News; Scott Dawson, Media Lawyer, Dennis James Aitken LLP; and Rumina Daya, Senior Reporter, Global News. Register here.
The International Student Broadcasting Championship (ISBC) is open for submissions for the 2024 edition. Students can submit their entries through the ISBC website, which features detailed category listings. ISBC’s judging panel is made up of current media professionals from some of the world’s leading companies, ensuring entries are evaluated with industry-relevant criteria. Entries close. Nov. 1. The winners will be announced during a live-stream Nov. 22.
BROADCAST TECH & ENGINEERING:
Numeris has announced that for the first time, it will make its linear TV data available on omnichannel advertising platform, The Trade Desk. In conjunction with Environics Analytics (EA), which will scale the data and deliver segments to The Trade Desk, Numeris says its for-profit subsidiary NLogic will help agencies and advertisers activate its audience data in new ways, resulting in stronger ad targeting across linear and streaming. Read more here.
RØDE has launched its Creator of the Year Awards with $250,000 in prizes. The awards are open to content creators who can show proof of ownership of an eligible RØDE product. Submissions are open until Oct. 1.
Vizrt has announced Viz Libero Free, the free edition of its flagship sports analysis software, Viz Libero. The release of Viz Libero Free puts sports analysis technology – like player tracking, goal analysis, virtual runs and area measurement – including AI capabilities, into the hands of any sports content creator that wants to learn and fine tune their skills. Vizrt says as the sports industry continues to evolve, Vizrt is committed to supporting not just the top sports broadcasters, but also independent creators and smaller organizations in their journey to produce quality sports analysis and content. Any clips created with Viz Libero Free are watermarked and intended for training purposes only.
Quickplay has announced that its full OTT product solutions portfolio is now available in AWS Marketplace, the online portal that helps customers find, buy, and deploy software that runs on Amazon Web Services (AWS). Quickplay says availability on AWS Marketplace streamlines the ability of AWS customers to leverage the business and operational benefits of its cloud-native platform, including generative AI tools to power content recommendations, generate dynamic ad placements, and automate production of highlight reels.
