Tag: Consumer
2026 Infinite Dial highlights continued podcast, online audio growth
The digital landscape is shifting at its most rapid pace in decades, driven by a surge in technology adoption among older demos and the...
Second-screen behaviour now standard, says MTM report
Media Technology Monitor (MTM) has released its Fall 2025 Sneak Peek Report, which highlights that Canadians are increasingly using a second device every time...
Ad-supported streaming continues to grow, according to Roku VOD study
The popularity of ad-supported streaming continues to grow in Canada, according to Roku’s 2023 Video on Demand (VOD) Evolution study.
According to the streaming software...
Vividata finds smart TV, mobile content use continues to grow
Almost half of Canadians are watching content on a smart TV, according to Vividata's newly-released Fall 2022 insights on cross media and consumer behaviour.
Among...
Infinite Dial finds AM/FM still king in the car, casual podcast...
AM/FM Radio is still king in the car, TikTok's meteoric rise continues, and the casual podcast audience has eroded as younger listeners go back...
Podcasts continuing to attract new audience, Infinite Dial Canada study finds
Podcasts are attracting a new audience as media habits continue to be impacted by the pandemic, according to the latest Infinite Dial Canada survey...
