Canada Soccer’s Men’s National Team run at the FIFA World Cup concluded Saturday, with Canadian viewers once again watching in history-making numbers.
Canada-Morocco becomes the most-watched Canada match at the FIFA World Cup and biggest non-Final FIFA World Cup match on record, drawing an average audience of 5.4 million viewers across TSN, RDS, CTV, Noovo, and Crave, according to preliminary data from Numeris.
Overall, 11.7 million unique Canadian viewers tuned in for some part of the match, with audiences peaking at 7.3 million viewers at 2:41 p.m. ET as Canada fought to level the score.
Bell Media says streaming audiences were up more than +500%, compared to the Round of 16 opener in 2022. July 4 was also the biggest single-day engagement of the tournament for social media content on TSN, with more than 30 million video views and nearly 65 million impressions.
“The phenomenal performance of Canada’s Men’s National Team at FIFA World Cup 2026 demonstrated the unifying power of sports, and created moments that Canadian fans will remember forever,” said Shawn Redmond, Vice President, Bell Media Sports. “It’s been an honour for all of us at Bell Media to follow this team in the years leading up to this tournament, and this viewership reflects the deep connection the players have forged with fans across the country. We’ll continue to tell the story of FIFA World Cup across all platforms as this thrilling tournament builds towards its conclusion.”
From June 11 – July 5, Bell Media says Round of 32 matches attracted an average audience of 1.9 million viewers, with a total of 28.2 million unique
Canadians have consumed more than 274 million hours of FIFA World Cup live matches, up more than +150%, compared to the 2022 tournament through the Round of 16.
