Media Pulse, the Blue Ant Media-owned connected TV (CTV) marketplace, has announced it’s secured the exclusive Canadian rights to 3Rock Global’s 3D and Augmented Reality (AR) advertising capabilities.

Already employed by brands like Coca-Cola, Prada, and Bacardi, UK-based 3Rock Global will give Media Pulse clients direct access to the cutting-edge tech, which brings interactive visuals to life on standard TVs, mobile devices and 3D DOOH (digital-out-of-home) environments, without the need for specialty screens or 3D glasses.

Backed by neuroscience-driven insights, 3Rock Global says the interactive features are proven to create emotional connections, build brand loyalty, and drive repeat purchases, by heightening attention, boosting memory recall and delivering 2.5x higher ROI than traditional 2D advertising.

“Partnering with 3Rock Global strengthens Media Pulse’s position as the go-to CTV marketplace and allows us to offer our clients pioneering, immersive advertising opportunities that deliver measurable impact” said Deborah Gurofsky, SVP and Managing Director, Media Pulse. “With this new product, we’re able to give brands a competitive edge to create next-level campaigns that capture viewers’ attention, encode the brand in their memory and build lasting emotional connections, which is at the core of what we do.”

“We’re delighted to announce Media Pulse as our first ever third-party partner in Canada. This collaboration is more than a market entry; it’s a commitment to raising the bar for immersive brand experiences across the Canadian media landscape,” added Ian Brookes, CEO, 3Rock Global. “Media Pulse’s leadership and reputation as a trusted marketplace ensure brands now have a measurable, innovative way to tell their stories and achieve real impact.”