All things Advertising from Broadcast Dialogue, Canada’s broadcast industry publication of record.
Tag: Advertising
Stingray and independent broadcaster coalition call for greater share of federal...
Stingray has joined forces with a coalition of 20 independent broadcasters to compel the federal government to allocate a greater share of its advertising...
Bell Media unveils ‘Streets-to-Screens’ virtual product placement
Bell Media has unveiled Streets-to-Screens, a multiplatform program, brought to market in collaboration with Desjardins, enabling virtual product placement across TV, radio, out-of-home (OOH),...
Paramount extends reach of EyeQ digital ad platform globally
Paramount Global has announced the global expansion of EyeQ, the ViacomCBS cross-product digital video advertising platform.
EyeQ alllows advertisers to activate campaigns across the full...
Bell Media launches Addressable TV ad tailoring
Bell Media has announced it's launching Addressable TV (ATV) across its linear and Video on Demand (VOD) content on CTV, CTV2, and Noovo, leveraging...
Pattison Media acquires Western Media Group
Pattison Media has announced the company's acquisition of Vancouver-based marketing solutions company, Western Media Group (WMG).
WMG offers media solutions to advertisers, media buying services...
Broadcast Tech & Engineering News – Bell launches ‘Addressable TV’ ad...
Bell Media has unveiled new and expanded ad solutions, headlined by the launch of Addressable TV (ATV), allowing advertisers to deliver tailored ads to...
Southern Cross Austereo Chief Sales Officer Brian Gallagher talks ‘Boomtown’ and...
If you attended Ontario Association of Broadcasters Connection '22, you may have taken in the first panel of this year's conference, The Wizards of...
Status quo not an option for radio, Deloitte tells OAB
Broadcasters were told to prepare for potential negative growth as economic uncertainty starts to impact discretionary spending, Deloitte's Josef Hrebik told last week's Ontario...
Corus says lagging ad sales behind Q4 revenue dip
Corus Entertainment cites lagging ad sales for a consolidated revenue decrease of 6% to $339.6 million in the fourth quarter of 2022, compared to...
Online & Digital Media News – MiQ announces partnership with Bell...
MiQ has announced an exclusive partnership with Bell Media, to access its programmatic advertising marketplace, Bell DSP. The programmatic media partner will leverage Bell...
