Super Bowl LX attracted an average audience of 6.8 million viewers across TSN, CTV, RDS, and Crave, according to preliminary overnight data from Numeris.
Bell Media says nearly 16 million unique Canadian viewers watched some or all of the NFL championship as the Seattle Seahawks claimed a 29-13 victory over the New England Patriots.
Super Bowl LX was the #1 program of the day on Sunday, with CTV ranking as the most-watched network. Audiences peaked at 9.6 million viewers at 8:23 p.m. ET during the Apple Music Super Bowl LX Halftime Show headlined by Bad Bunny, with special guests Lady Gaga and Ricky Martin.
Those numbers are down for a second straight year, with last year’s Philadelphia Eagles Super Bowl LIX victory over the Kansas City Chiefs attracting an average audience of 8.5 million viewers across TSN, CTV and RDS. Last year’s broadcast had similar total reach however, peaking at 9.6 million viewers at 8:15 p.m. ET, leading into Kendrick Lamar’s halftime performance. Overall, 16.6 million viewers watched some or all of the 2025 game.
When it comes to streaming however, Bell Media says that across its platforms, live streaming of Sunday’s Super Bowl LX represented 111% of the streaming audience for last year’s game. It also set a new record for Crave as the biggest single day for live streaming in the platform’s history with total hours viewed five times higher than the previous record.
Social media posts around the big game garnered more than 150 million total impressions across TSN’s YouTube, TikTok, X, Facebook, and Instagram accounts.
