SiriusXM picks up Peter Mansbridge podcast ‘The Bridge’ as part of new content partnership

SiriusXM Canada has announced a new collaborative relationship with retired CBC chief correspondent Peter Mansbridge that will see the satellite radio provider pick up his current affairs podcast, The Bridge. (SiriusXM)

Retired CBC chief correspondent Peter Mansbridge has struck a new deal with SiriusXM Canada that will see the satellite radio provider pick up his self-produced, current affairs podcast The Bridge as it moves further into the curated audio space.

Peter Mansbridge

In addition to joining SiriusXM’s newly-expanded podcast offering, the show will air on Canada Talks (channel 167) at noon and 5 p.m. ET daily, starting Feb. 2.

The partnership will also see Mansbridge create exclusive content for SiriusXM Canada, promising “an inside look into the world of Canadian current events from one of the country’s most cherished commentators.”

“For five decades, Peter Mansbridge has been making outstanding contributions to the Canadian media landscape,” said John Lewis, Senior Vice-President, Programming and Operations, SiriusXM Canada, in a release. “We are thrilled to have him lending his expertise to SiriusXM Canada as we work together to take Canadian content to the next level.”

Following his retirement from CBC in 2017, Mansbridge launched The Bridge during the 2019 federal election as a nightly look at the day’s developments. He’s since branched out to explore issues from climate change to COVID-19 developments, in addition to the recent U.S. election.

“I’m delighted to bring The Bridge to SiriusXM Canada and look forward to working alongside such a terrific team,” added Mansbridge. “I cannot wait to share what we have in-store for our Canadian audience as we begin to roll out new content later this year.”

SiriusXM announced an expanded podcast offering in November that includes exclusive content from Marvel Entertainment, as well as curated shows from NBC News, HBO, ESPN, and Wondery, among others. In addition to podcasts from established channel hosts like Nina Blackwood, Alan Hunter, Jeff Lewis, and Christopher “Mad Dog” Russo, SiriusXM is also host to productions from Kevin Hart’s Laugh out Loud Radio.

Peter Mansbridge was a guest on Broadcast Dialogue – The Podcast, upon the launch of The Bridge in Sept. 2019. Listen on your favourite podcast app or here.

 


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