‘Seek More’ campaign encourages Canadians to seek out diverse content

MADE | NOUS has launched new campaign “Seek More” which encourages Canadians to seek out content and creators from a wider array of backgrounds, cultures, and lived experiences, reflecting the vast and varied storytellers shaping television, film and gaming in Canada.

Among those that have signed on as ambassadors for the new initiative are Shamier Anderson (Stowaway, Bruised), Kawennáhere Devery Jacobs (Blood Quantum, Taika Waititi/FX’s Reservation Dogs), and Simu Liu (Kim’s ConvenienceMarvel’s Shang-Chi and the Legend of the Ten Rings), alongside Adib Alkhalidey (L’Agent JeanMon Ami Walid), Mélissa Bédard (Star académieM’entends-tu), and Cynthia Wu-Maheux (District 31) in Quebec.

Amanda Brugel (The Handmaid’s TaleKim’s Convenience), Hamza Haq (Transplant), Kaniehtiio Horn (Barkskins, Letterkenny), Maitreyi Ramakrishnan (Never Have I Ever) and Cassandra James (General Hospital) are also supporting the campaign which features first-person stories from each ambassador sharing their experiences working in the entertainment industry and what representation in front of and behind the camera means to them.

Canadians searching for screen-based content can visit the MADE website for Seek More recommendations at made-nous.ca.


Subscribe Now – Free!

Broadcast Dialogue has been required reading in the Canadian broadcast media for 25 years. When you subscribe, you join a community of connected professionals from media and broadcast related sectors from across the country.

The Weekly Briefing from Broadcast Dialogue is delivered exclusively to subscribers by email every Thursday. It’s your link to critical industry news, timely people moves, and excellent career advancement opportunities.

Let’s get started right now.

* indicates required