‘Seek More’ campaign encourages Canadians to seek out diverse content

MADE | NOUS has launched new campaign “Seek More” which encourages Canadians to seek out content and creators from a wider array of backgrounds, cultures, and lived experiences, reflecting the vast and varied storytellers shaping television, film and gaming in Canada.

Among those that have signed on as ambassadors for the new initiative are Shamier Anderson (Stowaway, Bruised), Kawennáhere Devery Jacobs (Blood Quantum, Taika Waititi/FX’s Reservation Dogs), and Simu Liu (Kim’s ConvenienceMarvel’s Shang-Chi and the Legend of the Ten Rings), alongside Adib Alkhalidey (L’Agent JeanMon Ami Walid), Mélissa Bédard (Star académieM’entends-tu), and Cynthia Wu-Maheux (District 31) in Quebec.

Amanda Brugel (The Handmaid’s TaleKim’s Convenience), Hamza Haq (Transplant), Kaniehtiio Horn (Barkskins, Letterkenny), Maitreyi Ramakrishnan (Never Have I Ever) and Cassandra James (General Hospital) are also supporting the campaign which features first-person stories from each ambassador sharing their experiences working in the entertainment industry and what representation in front of and behind the camera means to them.

Canadians searching for screen-based content can visit the MADE website for Seek More recommendations at made-nous.ca.

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Connie Thiessen
Connie Thiessenhttps://broadcastdialogue.com
Connie has worked coast-to-coast as a reporter, editor, anchor and host at CKNW and News 1130 in Vancouver, News 95.7 and CBC in Halifax, and CFCW Edmonton, among other stations. With a passion for music, film and community service, she led News 95.7 to a 2013 Atlantic Journalism Award and regional RTDNA award for Best Radio Newscast. More recently, she was nominated for Music Journalist of the Year at Canadian Music Week 2019. To report a typo or error please email - corrections@broadcastdialogue.com

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