Rogers is continuing its drive to win on content, making the ad-supported version of Disney+ available to Rogers TV customers at no additional cost, the cable provider announced Tuesday.
“We want to deliver more value to our customers and create a more seamless viewing experience,” said Bret Leech, President, Residential Services, Rogers, in a company announcement. “By integrating Disney+, we’re adding even more value to our entertainment packages and making it easier than ever for customers to enjoy the shows and movies they love.”
As a long-standing Canadian partner, Disney Entertainment’s Justin Connolly, President of Platform Distribution, said inclusion of Disney+ content into Rogers cable packages marks a step toward “embracing consumer convenience and meeting them where they are.”
Disney+ is the streaming home for feature films, series, and short-form content from Disney, Pixar, Marvel, Star Wars and National Geographic, including series like The Kardashians, Doctor Who, and the upcoming premieres of Season 3 of FX’s The Bear (June 27), and Season 4 of Only Murders in the Building (Aug. 27), among other debuts set for this summer.
The move to add the Disney+ Standard with Ads package to Rogers TV bundles marks the continuation of an aggressive content campaign by the cable provider, evidenced earlier this month by the announcement that it’s acquired the brand and content licensing rights in Canada to Warner Bros. Discovery’s suite of English-language U.S. lifestyle and factual brands, including HGTV, The Food Network, Magnolia Network, The Cooking Channel, OWN, Discovery, MotorTrend, Science, Animal Planet and I.D.
Rogers also announced a 10-year agreement with Comcast in April, that will see the U.S. provider’s Entertainment OS and 10G internet connectivity technology introduced in Canada. Currently in use by SKY, Foxtel and XUMO, Entertainment OS is designed to provide a seamless user experience across multiple devices, promising “less searching and more watching” with intuitive navigation features, aggregating live TV and subscriptions, including gaming, into a single user destination.
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