Latest NewsPodcast listening hasn't peaked: MTM

Podcast listening hasn’t peaked: MTM

The Media Technology Monitor (MTM) has delved into the podcast listening habits of anglophone Canadians, finding that 24 per cent have listened to a podcast in the past month – double the medium’s penetration in 2011.

Those numbers are up from 20 per cent in the latter part of 2017, while just 12 per cent of French-speaking Canadians could say they’d recently listened to a podcast.

Since MTM’s last podcasting report in 2016, smartphones have risen to be the number one device for podcast listens, with portability vital.

Younger generations (18-37), affluent households and those who are university educated are more likely to appreciate the podcast medium.

The report also found that podcast listeners are avid audiophiles, enjoying a variety of online audio content. While they generally show a stronger interest in online audio content, they are also more likely to be AM/FM radio listeners than the rest of the population.

MTM incorporates a mixed-methodology approach which includes a phone survey and a follow-up survey online. The data from the Podcasting Report comes primarily from the phone portion of the Spring 2018 survey.

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Connie Thiessen
Connie Thiessen
Connie has worked coast-to-coast as a reporter, editor, anchor and host at CKNW and News 1130 in Vancouver, News 95.7 and CBC in Halifax, and CFCW Edmonton, among other stations. With a passion for music, film and community service, she led News 95.7 to a 2013 Atlantic Journalism Award and regional RTDNA award for Best Radio Newscast. More recently, she was nominated for Music Journalist of the Year at Canadian Music Week 2019. To report a typo or error please email -

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